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| Author | Zoe Aresti |
Not only is January a massive month on the movie calendar with awards season gathering pace, but for millions of American football fans in the US and beyond, the culmination of the NFL season is nigh with the biggest game in the sport on everyone’s minds.
It's not just fans who are itching with anticipation for the greatest show on earth, however; brands and advertisers are licking their lips with excitement about how their investments will fare come Sunday 5 February at the annual ad bonanza.
Each year comes with a slew of new commercials featuring animals, kids and other entertaining characters who battle it out to win the brand war off the field. And as well as the often odd, humorous and sometimes even serious and affecting ads comes a barrage of Hollywood stars, who lend their talent to scratch the backs of brands, as well as promoting their upcoming blockbusters for the year ahead.
The first has touched down and sees Transporter star, Jason Statham, team up with Gal Gadot in an ad for website builder, Wix, and it's nothing short of what you'd expect from such a dynamic duo.
The pair are seen eating at separate tables in a restaurant when an army of attackers surround them and signal trouble. Statham and Gadot spring into action and take care of the situation with a combination of kicks, punches and a blow torch of all things.
The campaign cues up Statham’s part in this year’s The Fate of the Furious - in cinemas on 14 April - and Gadot’s forthcoming film, Wonder Woman, - released on 2 June - and promotes the easy-to-use website builder in a spot that'll be aired during the Big Game broadcast.