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| Author | DCM |
GroupM's latest ad forecast states cinema will register the biggest rate of growth of all traditional media in the UK this year, forecasting that it will break the £200m mark. The company has upped its summer forecast of just 1% annual growth to 9% in its winter forecast.
Our CEO, Karen Stacey, spoke to The Guardian: “The film slate has been so strong and the only place to watch a Frozen 2 or Star Wars is in cinemas for the first 16 weeks from when they premiere [...] That exclusive window can’t be replicated and if an advertiser wants to be involved in the buzz they have to be in cinemas.”
Read more on The Guardian's website here.