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| Author | Zoe Aresti |
Want to get a piece of the amazing upcoming content in cinemas over the next few months? Then listen up...
There are plenty of laughs, scares and comic book cool on the way this autumn as the sun begins to fade and darkness creeps in on the big screen so it’s an ideal time for brands to seize the moment.
To celebrate the raft of top-quality content, ideal for the 16-34 audience, DCM has been creeping around medialand with a helium canister and countless red balloons as we prepare for the return of Pennywise in Stephen King’s It.
The iconic red balloon is synonymous with the killer clown from the film and this week agencies have been sending us their creepy photos (plus one great spoof trailer - well done, Jonathan Bitel of UM!), as they bid to win a premiere experience for the best one.
There’s still time to enter if you’ve seen a red balloon at your agency so tweet a photo to @DCM_cinema_news and you could become be in with a chance of winning.
Good luck and if you'd like more information on advertising in cinema please conteact your DCM rep.
The 16-34 Audience
Cinema is a passion point for 16-34s, providing immersive experiences in the moment. Keen to be at the forefront of culture, almost half of them are the first to see films in their opening weeks, fuelling conversation across social media and in person. On average, they consume three hours and 15 minutes of AV media per day with cinema being a special part of this, offering unique experiences on the biggest screen.
Some of the upcomin films to align your brand with...
The Hitman's Bodyguard - 18 August
American Made - 25 August
It - 8 September
Kingsman: The Golden Circle - 20 September
Thor: Ragnarok - 27 October
Jigsaw - 27 October
A Bad Mom's Christmas - 3 November
Justice League - 17 November
Daddy's Home 2 - 22 November
