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| Author | Mia Blakeney |
Entries are now open for the Digital Cinema Media (DCM) Awards, presented in partnership with Campaign.
Honouring cinema’s most exceptional advertising campaigns, the DCM Awards offers brands and professionals a chance to have their incredible talent, strategy and creative work recognised on the industry’s most prestigious stage.
Entrants have six main categories to choose from with an additional Grand Prix awarded for the overall winner.
Categories are free to enter, and prizes include a cinema screen-time campaign to the value of £100,000, a red-carpet experience for four people, exclusive access to DCM’s screening room and cinema tickets. Nominees are invited to a glamourous award ceremony hosted at BAFTA in Piccadilly where the winners will be revealed.
Every category for the DCM Awards 2025
- Best Use of Cinema (Small)
- Best Use of Cinema (Large)
- Best Creative Use of Cinema
- Best ‘Marketing for Good’ Cinema Campaign
- Best Long-Term Use of Cinema
- Cinema Champion of the Year
- GRAND PRIX
Karen Stacey, CEO, Digital Cinema Media: “The DCM Awards showcase the new and exciting ways advertisers are harnessing the unique context and environment of cinema. With an exceptional blockbuster film slate, there’s a captive audience ready to engage with brands that use cinema advantageously. The emotional power of the medium is unmatched, and we see this reflected in the incredible campaigns presented year-on-year – there's no better stage to have your work recognised.”
Chaired by Maisie McCabe, UK Editor at Campaign, a distinguished panel of industry experts will decide the winners of each category:
- Annette Male, CEO, Dentsu UK&I
- Davina Barker, Sales Director, DCM
- Emil Bielski, CEO, Spark Foundry
- Genevieve Tompkins, CEO, Goodstuff
- Hamid Habib, Chief Experience Officer, Havas
- Kara Osbourne, CEO, UM
- Karen Stacey, CEO, DCM
- Marcus Orme, CEO & co-founder, Medialab Group
- Pete Coates, MD, Omnicom
- Richard Kirk, Chief Strategy Officer, EssenceMediacom
- Sannah Rogers, CEO, Zenith UK
- Suzy Ryder, CEO, OMD UK
The DCM Awards have continued to platform the most strategic and impactful campaigns from some of the biggest brands and agencies in the UK.
In 2024, the Royal Air Force and Manning Gottlieb OMD’s impactful 4DX campaign was awarded the Grand Prix and Best Creative Use of Cinema. The Lego Group and Initiative bagged the Best Use of Cinema (Small), with the Large category awarded to Google Pixel/Mediacom X.
NatWest and Initiative’s “Thriving with Cinema” was recognised as the Best “Marketing for Good” Campaign and Kia/Havas earned Best Long-Term Use of Cinema. The individual Cinema Champion of the Year was awarded to Guive Shafie, AV director at Dentsu with the best team won by OmniGOV’s Recruitment Hub.
The Digital Cinema Awards are free to enter and the closing date for submissions is Friday 4 July. Judging will take place in early September, and the live red-carpet awards ceremony will take place on Wednesday 18 September at London’s BAFTA in Piccadilly.
For more details, entry guidelines and terms and conditions, please visit www.dcm.co.uk/awards or contact awards@dcm.co.uk