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| Author | Zoe Aresti |
Digital Cinema Media (DCM) has announced the full entry list for the inaugural Digital Cinema Media Awards, held in association with Campaign and Media Week.
There are 37 entries across the five categories from a range of agencies and brands. The awards scheme will celebrate and reward the best advertising work showcased in cinema by the media industry over the last year.
Karen Stacey, DCM’s CEO, commented: “We’ve received an exceptional selection of entries for the inaugural Digital Cinema Media Awards, setting the bar high for years to come! I look forward to working alongside our fantastic panel of judges to review the many creative and inventive ways our industry has used cinema to produce outstanding results for brands.”
Entries include:
Best use of dynamic targeting in cinema
This category rewards campaigns which demonstrate the best use of the dynamic targeting capabilities of digital cinema.
• Live Colourful / Bulmers / Starcom Mediavest Group
• Celebrating Edna on Mother’s Day / Camelot / Vizeum
• Corsa's First Campaign Utilised Cinema from A to Z / Vauxhall Corsa / Carat
• Mini at the Movies / Mini / Vizeum
• End the Awkward / Scope / MediaCom
• Stealing Attention in the Cinema / SKODA / MediaCom
• Cinime & Xbox Forza Horizon 2 Live gaming / Xbox / Carat
Best use of cinema in an integrated campaign
This category rewards the most outstanding integrated and multi-platform campaign that uses cinema media alongside at least one other media platform or marketing discipline.
• Birth / Audi / MediaCom
• Corsa's First Campaign Utilised Cinema from A to Z / Vauxhall Corsa / Carat
• We Will / Cancer Research UK / MediaCom
• Open your Cities / Heineken / Starcom Mediavest Group
• Meerkat Movies / Compare The Market / MEC
• A Blockbuster Launch for Müller Pud Corner / Müller / MediaCom
• Va Va Voom with Fifty Shades of Grey / Renault Twingo / Manning Gottlieb OMD
• Sky Movies Xmas / Sky / MediaCom
• Stand up 2 Cancer / Channel 4 / OMD UK
• The Witcher: Wild Hunt Cinema Club / Bandai Namco / Target Media
• Cinime & Xbox Forza Horizon 2 Live gaming / Xbox / Carat
Best long-term cinema campaign
This category rewards long-term campaigns that have used cinema media as part of their strategy for a significantly longer period than the average six week campaign, or have run multiple bursts as part of a long-term campaign over a period of months.
• The Small Screen on the Big Screen: Channel 4 - A year on Cinema / Channel 4 / OMD UK
• The Smartest Phone Brand in Cinema / HTC / M2M Media
• Volkswagen & Independent Cinema / Volkswagen / MediaCom
Best newcomer to cinema
This category is for new brands or brands who have not used cinema before it went digital in September 2012.
• #findsublime / Bombay Sapphire / ZenithOptimedia
• Celebrating Edna on Mother's Day / Camelot / Vizeum
• Corsa's First Campaign Utilised Cinema from A to Z / Vauxhall Corsa / Carat
• Calvin Klein Reveal / Coty / OMD UK
• Change your Story with Dulux / Dulux / MediaCom
• Small Victories / Nuffield Health / MediaCom
• Should’ve Gone to the Movies / Specsavers / Manning Gottlieb OMD
• Advanced Warfare / Tesco - Call Of Duty / Tag Worldwide
• Learn the Hard Way / The Prince's Trust
• Meet the World / Hostelworld / the7stars
Best use of innovation in cinema
This category rewards campaigns that can demonstrate genuinely innovative thinking, whether through new technology, new formats, new insight or planning.
• Celebrating Edna on Mother’s Day / Camelot / Vizeum
• Corsa's First Campaign Utilised Cinema from A to Z / Vauxhall Corsa / Carat
• All-Inclusive Family Cinema Ticket / First Choice / Mediacom
• Selfridges Pop-Up / LVMH / Mediacom
• Mini at the Movies / Mini / Vizeum
• Cinime & Xbox Forza Horizon 2 Live gaming / Xbox / Carat
The awards will have individual category winners and there will also be one overall Grand Prix awarded for the most effective and forward-thinking campaign of the last year.
Chaired by Claire Beale, Global Editor-in-Chief, Campaign, our esteemed judging panel will meet on 3 September to judge submissions. Claire will be joined by Jenny Biggam, Owner, the7stars, Karen Blackett, CEO, MediaCom − Philippa Brown, CEO, Omnicom Media Group, Andy Edge, Commercial Director, ODEON, Jon Forsyth, Founder, adam&eveDDB and Tim Lindsay, CEO, D&AD, among others.
Winners will be announced at a red carpet awards ceremony on 23 September 2015 at the Ham Yard Hotel.
Find out more at www.dcm.co.uk/awards.