| Date | |
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| Author | Joby Reeves |
In our brand new audience report with REDC, we investigated key spending categories, content safety for children, and general receptivity among regular family cinemagoers.
The results revealed overwhelming support for the medium:
A “Top 2 paid family activity,” cinema has a direct effect on family spend, with family cinemagoers likely to spend more money across five major product categories, including: Holidays, Technology, Digital Streaming, Children’s Savings and Automotive.
What's more, close to 90% of family cinemagoers report better focus and immersivity in cinema, with 67% less concerned about their children being exposed to ads compared to other screen-based platforms. With 71% agreeing that cinema offers higher quality ads than other platforms, the report suggests brands can use the big screen’s premium environment to connect with the entire family.
“There’s a huge family film slate coming in 2026, including The Super Mario Galaxy Movie, Toy Story 5, and Minions 3 ", said Michael Tull, Head of Strategy & Insight at DCM. "Working with RedC, we’ve presented a unique opportunity to reach parents and children together, typically from families with bigger spending power and spending intentions in the market. Christmas is hot on the agenda for brands right now, but the power of shared experiences like cinema extends across the entire year.”
This latest report continues DCM’s committed investment to market research, including its ten-year Building Box Office Brands series.
You can read the the new report in WARC and download our presentation here.