We’ve just received results from the fourth weekend since cinemas were able to re-open in England and for the fourth consecutive weekend, admissions were up. In fact across the cinemas open on the DCM estate admissions were up a healthy 12% on the previous weekend.
The number of cinemas open still remains small, with Comscore reporting that 187 cinemas opened in the UK and Ireland this past weekend, ahead of the wider re-opening of many cinemas from this Friday (31 July).
Overall the industry-wide Box Office was also up by 31%, again across a wide variety of content, most of it classic re-releases. A range of new releases are also launching from this Friday, including Unhinged, Proxima and Summerland.
Looking more closely at the Box Office, the weekend’s top film was once again Pixar’s Onward, which has topped the box office every weekend since re-opening. Trolls: World Tour came in second, and Danish animated title Dreambuilders, moved up from sixth to third. The next four spots were all taken by much loved classics, with Dirty Dancing just beating The Lord Of The Rings: The Fellowship Of The Ring, The Empire Strikes Back and The Dark Knight Rises.