DCM Business Update - January 2021

    Author Zoe Jones

Following ongoing Government restrictions due to the current Coronavirus (COVID-19) situation, cinema sites across the UK have temporarily closed due to the new national lockdown announced on 4 January.

DCM has therefore temporarily suspended its advertising operations. For all advertisers booked during this unprecedented time, DCM continues to offer flexible options including free cancellations, free deferrals or part payments, while closely monitoring the latest updates from the government, our cinemas reopening strategies and the subsequent admissions available.

While this is undoubtedly a tough time for cinema, we know that despite the ongoing battle against this global pandemic, audiences and advertisers will return to maximise the experience of seeing big movies on the big screen and we know our industry will work together to bounce back from these difficult times.

As a company, our proposition remains that we are Always Looking Forward and we are passionate about supporting our cinema partners across the country and send best wishes for continued safety and wellbeing to all.  

DCM already has remote working protocols in place and will continue to service the industry to scope out business plans for the future and ensure we are fully up-to-speed as soon as we can get back to business as usual.

We will regularly be reviewing official guidance and will provide updates where appropriate.