Advertiser | Sky |
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Sector | Entertainment & Leisure, Technology |
Buying route | DCM Idents, DCM Studios |
Audience | 16-34 Adults |
Media Agency | EssenceMediacom |
Copy Length | 30" |
Background
Sky Glass sponsored Cineworld’s Superscreens, with a 30-second, co-branded ident created by DCM Studios and produced by Wonderhatch.
Plan
Playing ahead of 2024’s biggest releases, such as A Quiet Place: Day One, Alien: Romulus and Deadpool Vs Wolverine, the ident depicts a cinemagoer transported into a series of cinematic landscapes from movies The Grand Budapest Hotel, Oppenheimer and The Matrix. He is then transported back to his home where he is seen sitting in front of a Sky Glass television. As well as these two formats, Cineworld’s Rotunda displays run a digital six-sheet campaign across Cinemas. The partnership ran from May until December.