Coach NY fashion wanted to engage with potential consumers in the 6 weeks lead up to Christmas, promoting their Brand Ambassador Selena Gomez and the Coach Winter Holiday collection.
Their christmas creative was playful, bringing to life each of the brand’s animal mascots in an audition to ‘make’ the Holiday window display.
Coach playfully utilised the big screen by running blipverts in reel, creatively placed to showcase the tongue in cheek nature of the advert and provide cut through in a highly competitive retail market.
In addition to screen time, Coach launched the campaign with a luxury cinema event for journalists and influencers at The Electric Portobello, as well as a consumer facing event at Everyman Baker St.
For both events, guests were treated to A VIP experience including canapes, champagne, goody bags featuring exclusive merchandise, and a screening of a Christmas classic (Elf screened at The Electric Portobello, and Home Alone at Everyman Baker St).
To promote the event at Everyman Baker Street, dedicated e-shots and newsletters were curated and sent to targeted segmentations of the Everyman database, reaching over 85,000 recipients in a drive to raise awareness of the event and campaign.