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British Airways

Everywhere we go, make us everything we are

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Background 

British Airways launched the third burst of activity for its campaign, titled 'Everywhere we go, make us everything we are’ with the intention of highlighting how British Airways is integral to helping individuals develop our own unique originality. 

Plan

Looking to add incremental reach on top of their existing AV plan, British Airways showcased their 60” in cinema, accessing a film pack in Bridget Jones: Mad About The Boy and an AGP. Expanding across other platforms, the campaign also ran the 60” and an additional 30” copy across TV, BVOD, Social, YouTube, Online and Radio.

Results

Cinema played a vital role in helping British Airways land the campaign, helping drive incremental reach.

+20%

improvement in impressions
+41%

improvement in recall
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