Origin, ISBA’s cross-media measurement platform and the Cinema Advertising Association (CAA), representing DCM and Pearl & Dean have announced their commitment to integrate cinema advertising into the Origin platform. Read more
Tron: Ares, the latest film in the groundbreaking sci-fi series and the first since 2010, opened with £1.8m. Read more
Taylor Swift / The Official Release Party of a Showgirl was in cinemas for this weekend only but it made the most of it, topping the UK box office with an impressive £3.5m. Read more
The UK’s creative minds convened today, Tuesday 30 September, for the inaugural The Greatest Ad Show, an electrifying event launched by Digital Cinema Media (DCM) in partnership with IPA President, Karen Martin (CEO, BBH). Read more
One Battle After Another takes the top spot at the UK box office in it’s release week with £2.4m. Read more
The Cinema Advertising Association (CAA), which oversees advertising exhibition standards in the UK and the Republic of Ireland, has announced new proactive restrictions on the advertising of High Fat Salt and Sugar (HFSS) Food and Drink Products in Cinemas Read more
Downton Abbey: The Grand Finale topped the box office for a second successive weekend, adding £2.3m, which is down 48% from last weekend. Read more
The ninth annual Digital Cinema Media Awards, held in partnership with Campaign, took place last night (Wednesday 17 September) at BAFTA’s glamorous premises in Piccadilly to celebrate the very best in cinema advertising. Read more
Downton Abbey: The Grand Finale promised to be a big climax to the much-loved series, and so it delivered, opening with £4.4m. Read more
The cinema is one of Olympic Studios’ locations, alongside the flagship Olympic Studios cinema in Barnes and The Cinema in The Power Station (and the Arches) at Battersea. Read more
The Conjuring: Last Rites, has opened with a huge £6.8m, by far the biggest opening of the series and one of the biggest openings ever for a horror film. Read more
In a cinema-first, The Royal Air Force (RAF) has launched a 3D Anamorphic ident in Cineworld theatres across the UK, created as a part of the brand’s ongoing sponsorship of Thrill Seekers at Cineworld. Read more
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.