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Families rank cinema as their number one household activity this half term

New research from parents and children has revealed the cinema as the number one family activity for children aged 5-14. Even as families across the UK have had to adjust to the new normal, the survey by Vue of 2,000 UK parents and children found that a trip to the big screen (69%) topped the charts ahead of visiting a park or playground (68%), taking on a theme park (56%) and going for a walk (48%). Read more

New research shows cinema medium’s power to lift UN World Food Programme brand

Following a successful global cinema campaign in the UK and 34 other countries, SAWA, the Global Cinema Advertising Association and the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide and recent recipient of the prestigious 2020 Nobel Peace Prize, now have clear data showing the positive impact of cinema on the humanitarian organisation’s brand.   Read more

wagamama cinema campaign wins bronze at IPA Effectiveness Awards 2020

The wagamama cinema campaign won a prestigious bronze award at The IPA Effectiveness Awards 2020, as part of the EffWorks Global 2020 conference. A collaboration between wagamama, DCM and the7stars, the campaign centred on the ‘From Bowl to Soul’ messaging, focusing on the story of wagamama promoting brand, not price, to reach new heights in a casual dining crunch. Read more

Case Studies

Experience some of our best cinema campaigns

See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.