New research from parents and children has revealed the cinema as the number one family activity for children aged 5-14. Even as families across the UK have had to adjust to the new normal, the survey by Vue of 2,000 UK parents and children found that a trip to the big screen (69%) topped the charts ahead of visiting a park or playground (68%), taking on a theme park (56%) and going for a walk (48%). Read more
Check out what's changed on our film slate in our weekly update. Read more
Tenet topped the box office for the eighth successive weekend, the first film to achieve such a feat since Avatar in 2009-10. Read more
Tenet topped the box office for the eighth successive weekend, the first film to achieve such a feat since Avatar in 2009-10. It has now overtaken Little Women to become the third biggest film of 2020. Read more
Following a successful global cinema campaign in the UK and 34 other countries, SAWA, the Global Cinema Advertising Association and the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide and recent recipient of the prestigious 2020 Nobel Peace Prize, now have clear data showing the positive impact of cinema on the humanitarian organisation’s brand. Read more
The 64th BFI London Film Festival drew to a close at the weekend with UK premiere of Francis Lee's Ammonite. Read more
BT's cinema activation to launch Flexible BT TV, created in partnership with DCM Studios, Essence and Recipe, has won a prestigious Silver at the 2020 Media Week awards. Read more
Check out what's changed on our film slate in our weekly update. Read more
The wagamama cinema campaign won a prestigious bronze award at The IPA Effectiveness Awards 2020, as part of the EffWorks Global 2020 conference. A collaboration between wagamama, DCM and the7stars, the campaign centred on the ‘From Bowl to Soul’ messaging, focusing on the story of wagamama promoting brand, not price, to reach new heights in a casual dining crunch. Read more
Tenet topped the box office for the seventh successive weekend, now holding the top spot for longer than any other film in the last decade. Read more
A view from Karen Stacey, CEO, Digital Cinema Media and Kathryn Jacob, CEO at Pearl & Dean and chair of the Advertising Association’s Diversity and Inclusion group
As we enter the final three months of 2020, with so much more uncertainty still to navigate, like all business leaders we have never had to be more thoughtful. We’ve faced and continue to face a lot of challenges this year, but one of the major more positive themes from our joint experience operating within both the advertising and film industries, has been around diversity and inclusion. Read more
Media Reactions, a new Kantar study, has ranked cinema advertising at number one in its new global ad equity ranking for media channels and media brands. In an incredibly tough year for the cinema industry, it’s important to know that people are so positive about cinema ads. They top the list in part because of their strengths (‘fun and entertaining’ and ’good quality’), but also because they avoid many of the pitfalls of other ad formats (‘too intrusive’, ‘dull’, ‘excessive ad volume’ or ‘excessive ad targeting’). According to the report: “We also know from effectiveness studies that while cinema as a channel is typically low reach, it is also high impact.” Read more
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