Digital Cinema Media is to roll out its cinime app, developed with technology partner Yummi, across more than 180 selected cinemas nationwide this month. As part of the cinime experience, DCM has created an on-screen interactive quiz for PlayStation®, planned by Manning Gottlieb OMD, to test cinemagoers’ film knowledge at the start of the pre-show.
Developed by the cinema industry for the cinema industry, the cinime app aims to entertain and engage people before and after the movies. The app harnesses bespoke audio watermarking and image recognition technology to deliver and unlock brand and film-related content on smartphones. It has been developed using Yummi’s technology platform phonix (with audio watermarking from Intrasonics), the only system of its kind in the marketplace to provide a full campaign management system with a combined series of background detection technologies that syncs and triggers content without the need for a 3G or Wi-Fi connection. Read more
Digital Cinema Media (DCM), the market leader in UK cinema advertising, has joined forces with D&AD, the British educational charity which exists to promote excellence in design and advertising, to discover and foster new talent through the D&AD New Blood Awards.
From Pencils, to placements, to seeing your work on supermarket shelves, winning a D&AD New Blood Award puts you on the path to the brightest of creative futures. Whether you’re a copywriter or photographer, a digital specialist, product designer or something in-between - there’s a category for everyone. Read more
Sony has launched a stunning television and cinema ad to mark the arrival of its 55” and 65” X9 4K Ultra HD televisions and demonstrate the pioneering 4K technology behind their latest launch. The ad showcases the fantastic visual that 4K produces, in four times the detail of Full HD, with its creative played in the extraordinarily sharp, refined detail that is usually limited to cinema screens.
Created by McCann London, the ad features eight million colourful petals, representing the eight million pixels contained within the 4K television screens, exploding from a Costa Rican volcano then flowing through exotic locations down to a local village. Read more
The great and the good of the cinema industry got together last week to celebrate a year of excellence in film distribution, marketing, advertising and exhibition at Screen International’s fourth annual Marketing and Distribution Awards.
The awards pay tribute to any film of any size that exceeds the expectations of its target audience – whether a £100m breaking film such as Skyfall or a foreign language film like No that resonates with a small, but passionate audience. Read more
Newcastle’s Tyneside Cinema has set out to become one of the most environmentally friendly arts facilities in the UK. With its very own ‘Green Team’ in tow, the cinema seeks to build on its existing commitment to sustainability, as well as its on-going action to minimise its carbon and environmental impacts.
The eco-friendly decision coincides with the cinema’s recent partnership with its long term property management partner, Sanderson Weatherall, who has joined forces to implement carbon reduction measures that will come into place alongside the cinema’s upcoming £1.3m expansion. Read more
Thor: The Dark World dealt a hammer blow to all other contenders this weekend, comfortably taking the top spot. The Marvel sequel debuted with a god-like £8.7m, which includes £3.1m from Wednesday and Thursday previews. The £5.6m Friday to Sunday total is the seventh highest of the year, ahead of The Hangover Part III (£4.9m) and behind Star Trek Into Darkness (£6.9m).
The first Thor opened with £5.4m (including £2.3m from previews) in 2011 and finished on £14m, so Thor: The Dark World is already well over half way to overhauling that total. Over 50% of Thor: The Dark World’s gross was from 3D presentations. Read more
Matt Goodwin, Account Executive, Digital Cinema Media gives Campaign Magazine his unique view from the bottom.
Captain's log: it's 8.13 on Monday morning in the Digital Cinema Media offices. I'm early. In truth, the District line had a blinder this morning - all of the stops, none of the flops. And yet, two years into this game, I'm savvy enough to make my eager entrance look like it was planned. A brisk fire-up of the ol' Outlook, and it's probably a good thing I'm in early - it looks set to be a busy one. Read more
November 8 marks 15 years since The Elgiva Theatre and Cinema was officially reopened by the late Danny La Rue, after its transformation from The Elgiva Hall in 1988.
The establishment, which has been open since 1976, was rebuilt into the grand purpose-built theatre and digital cinema it is today having made way for an enlarged supermarket development nearby at the time. Read more
The Media Week Awards, one of the biggest events in the Media calendar, took place last week with awards given to a variety of industry luminaires for their hard work and creativity over the last year.
Manning Gottlieb OMD and ITV Commercial walked away with the 2 most sought after awards for media agencies after bagging the Media Agency of the year and Sales Team of the year awards respectively. Read more
Cloudy With A Chance Of Meatballs 2: Revenge of the Leftovers, topped the UK Box Office this weekend past.
The Sony animation opened with a fantastic £3.6m. It’s some way off of the top performing animated film of this year to date (Despicable Me 2), but a strong start none the less. Read more
Following his review of week one, Digital Cinema Media's resident film specialist, Tom Linay, sums up the second installment for shots magazine.
The 57th BFI London Film Festival in association with American Express is over for another year and this year’s edition will go down as one of the best ever. Record equaling numbers attended the festival and some of the world’s biggest stars came and supported their films. Read more
Digital Cinema Media's resident film specialist, Tom Linay, looks back on the BFI London Film Festival with Cue Entertainment readers.
The BFI London Film Festival is over for another year and in its 57th edition once again showcased some of the most exciting upcoming films in the world. The main galas rightly commanded much of the attention and, yes, Gravity, Captain Phillips and 12 Years A Slave are as good as you’ve probably heard, but the programme was incredibly deep and diverse and there were gems to be unearthed throughout. Read more
