This week, to celebrate and showcase the evolution of digital cinema and the dynamic new media possibilities available to advertisers, BAFTA opened its doors to host the inaugural annual DCM Upfronts event.
The industry came together for a morning of inspired sessions from experts in different fields, who debated the power of story-telling, technical innovations, the varied cinemagoing audiences and the exciting 2014 film slate. Read more
Doctor Who’s eagerly anticipated 50th anniversary episode ‘The Day of the Doctor’ teleported its way into the UK box office with £1.8m, setting a new European record for alternative cinema content and becoming the third highest-grossing film over the weekend hot on the heels of blockbusters The Hunger Games: Catching Fire and Gravity.
According to Rentrak, the screenings also earned £843,969 in Australia, £126,133 in the US and £195,461 in Germany, to name only a few that contributed to the rest of its impressive international earnings. Read more
The Hunger Games caught fire this weekend, heating up the top of the box office with the third biggest Friday to Sunday opening weekend of the year. Including Thursday previews, Catching Fire opened with £12.2m (£2.1m of that from previews). That puts it just behind Iron Man 3 (£11.4m) and Man Of Steel (£11.2m) in the biggest Friday to Sunday openings of the year. It’s also over double the opening weekend of The Hunger Games (£4.9m) in March 2012.
After two sensational weekends, Gravity dropped to second, falling 51% to £2.4m and a cume of £19.4m. That means it has overtaken The Hangover Part III to place tenth on the list of 2013’s biggest films. There’s still more to come too. Read more
Gravity continued its meteoric rise this weekend past, taking a huge £4.8m in the UK box office. With previews removed, that’s a decline of only 14%, this also brings Gravity’s cume to £14.7m after just two weeks on release, an impressive feat for a wholly original sci-fi movie.
Thor: The Dark World continued to hammer away at the box office in second place, taking £1.8m bringing the Norse gods cume to just over £17m, surpassing the first Thor’s entire five week run by £2m. Read more
Digital Cinema Media’s (DCM) resident Film Specialist, Tom Linay, was lucky enough to attend a preview screening of The Hunger Games: Catching Fire, starring Jenifer Lawrence, Liam Hemsworth and Josh Hutcherson.
Since the success of the Twilight films, producers around the world have been scouring their offspring's bookshelves for young adult fiction novels to adapt into feature films in the hope of starting a new global franchise. Beautiful Creatures, The Mortal Instruments and I Am Number Four, amongst others, have all made the transition to the big screen and to date arguably the only unqualified success since Twilight has been The Hunger Games. Read more
On Thursday 14 November, Digital Cinema Media (DCM) took over three of Havas’ and Arena’s meeting rooms to talk to staff from the Planning, Buying and Insight teams, as well as a range of their key clients about Cinemology.
Cinemology is DCM's ongoing study into the various people that visit the cinema – who they are, why they go, how cinema fits in alongside the rest of their media consumption, and what it means to them. Read more
Digital Cinema Media’s (DCM) CEO Simon Rees talks about the importance of attracting and nurturing talent in the media industry.
Earlier this month I attended the dinner to celebrate the 50th anniversary of the Advertising Association’s Media Business Course. The course is created and run by advertising, for advertising, and this year was a special one. Inspiring figures from our industry including, Cilla Snowball, Group Chairman and CEO of AMV BBDO and Sir John Hegarty, Creative Founder of BBH, reflected on the best of the past 50 years, while also ensuring the course remained fresh and relevant to today’s business challenges. Read more
Gravity 3D's arrival has been long awaited and arguably, the event film of the year didn’t disappoint.
Alfonso Cuaron’s space thriller Gravity 3D opened with £6.2m, which included £619k from Thursday previews. The Friday to Sunday total of £5.6m is the seventh highest of the year, knocking last weekend’s big opening Thor: The Dark World into eighth. Read more
Blackett Ditchburn, Head of Planning and Knowledge, Digital Cinema Media, looks at the older cinemagoer and reveals why brands shouldn't discount this valuable audience segment in the latest edition of Admap.
We’ve recently had a fresh and thorough look at everything we know about the cinema audience, triggered by the arrival of the latest findings from the annual FAME (Film Audience Measurement and Evaluation) survey. Amongst many other interesting and frequently convention-challenging facts to emerge, the growth in the reach of cinema among the older (55-70) audiences stood out. Read more
Joe Evea, Commercial Director at Digital Cinema Media, talks about the need for a second screen in cinema and the benefits it can bring for both the audience and brands looking to reach them with 12Ahead.
The era of the ‘connected consumer’, best demonstrated by the twitter hash-tags and handles that accompany so much of the media we consume, is now a reality. Next year will see an increasing number of brands looking to reach connected consumers across multiple screens in order to build long-term connections with their audience and engage them in a fluid, two way conversation. Read more
After weeks of hard work behind the scenes, the stage was set for Digital Cinema Media (DCM) to host a debate on how Technology In The Future will affect the cinema environment at MindShare’s Huddle event.
In line with Mindshare’s ethos and as part of its communications and events programme, Mindshare hosts an annual Huddle event. Huddle 2013 will be dedicated to “The Future of…” Read more
Digital Cinema Media’s highly anticipated DCM Tuesdays took its audience on a spectacular space journey with an exclusive screening of the recently released blockbuster, Gravity 3D, yesterday evening. Prior to the movie, guests were presented with an unique Q&A session hosted by DCM’s resident film specialist, Tom Linay, with Gravity’s very own Creative Director Mike McGee and VFX Producer Charles Howell.
The team discussed the challenges they encountered when embarking on the momentous film project, explaining Director Alfonso Cuaron's misson, that since they were unable to film in space itself, they should make sure people believed they were really there. Read more
