The Imperial War Museum celebrated its 100th year since opening with a special centenary campaign that looked to attract new visitors to the museum, and that was pushed out through cinema. The animated film entitled “Flight of the Stories” shows speech marks floating over scenes of conflict in France, eventually arriving in London. Aardman, who are most famous for the Wallace and Gromit series, were responsible for the creative, which promotes the launch of the new First World War Galleries. The exhibition focuses on the stories of those who never left the fields of Northern France during the conflict, with the Imperial War Museum keen to ensure that these tales were not lost to the British public.
The desired audience for the campaign was a “middle youth” demographic who were early adopters, culturally curious and looking for social engagement with history. Upmarket cinema sites were subsequently selected over the London region. This incorporated seven Picturehouse sites and ten independent cinemas including the Mile End Genesis, Portobello Electric Cinema and the Olympic Cinema at Barnes. Running for two weeks in early August, the campaign is an example of how brands can use DCM’s portfolio effectively to reach upmarket cinemagoers in London. Read more
DCM's Fantasy Film League (FFL) has returned for its third and final season of 2014. As with last month, all you have to do is answer as many questions as possible in the quickest time.
The person who has consistently answered the most correct questions in the quickest time across all three quizzes (October, November and December) will win the ultimate FFL final prize, a fabulous red carpet premiere experience including a 5* dinner and overnight stay in London for two. Read more
The Weekend Round-up
Intelligent, big budget sci-fi returned to the top of the UK box office, almost exactly a year after Gravity scaled the heights. Christopher Nolan’s Interstellar kicked off with £5.4m, which is the sixth highest opening weekend of the year, behind The Lego Movie and ahead of Godzilla. As mentioned above, Gravity is the obvious comparison for Interstellar and Alfonso Cuaron’s space thrill-ride opened with £6.2m, which included £619k from previews, so its Friday to Sunday total of £5.6m is very similar to Interstellar’s and Gravity had the benefit of the 3D ticket premium. Nolan’s last original sci-fi title, Inception opened with £5.9m in 2010 and finished its run on £35.9m, while Gravity finished its run on £32.7m. There’s no guarantee that Interstellar with continue to perform in line with these titles but they are the two most obvious comparisons. Read more
Filmed in Canada, the new Sony ad, made by directors Leila and Damien de Blinkk with creative agency adam&eveDDB, is shot in 4K – ultra high-definition resolution – and sets out to capture the natural phenomenon and beauty of blown bubbles freezing as they hit icy temperatures.
The ad launched in cinemas on 7 November, going live with the most anticipated film of the year, Christopher Nolan’s Interstellar. Read more
Over the past few weeks, fans of all ages have been enjoying Hasbro Studios’ My Little Pony Equestria Girls: Rainbow Rocks film in cinemas nationwide.
The film launched on 25 October and ran until 2 November and is the first feature film that Digital Cinema Media (DCM) has distributed via satellite to 80 Vue sites. Read more
The Parkway Cinema in Cleethorpes is celebrating its tenth birthday by giving away free popcorn with every ticket sold on the anniversary.
Originally opened in 2004 by cinema expert Gerald Parkes and his wife Denise, the independently-owned nine-screen cinema and theatre has been running every day since, apart from Christmas Day each year. Read more
Aldeburgh Cinema is the latest historic cinema to join the DCM portfolio.
Aldeburgh Cinema has been screening films continuously since 1919, when the auditorium was built onto the back of a 19th century High Street store. The auditorium retains a number of original features, including a number of beautiful art deco lights. The cinema building also houses a Gallery and Arts exhibition space. Read more
The Weekend Round-up
COWABUNGA (again)! On their third weekend, The Teenage Mutant Ninja Turtles returned to the top of the box office, knocking Fury from the top spot and defeating the strong challenge from a few new entries too. Six films earned more than £1m over the weekend and another one came close. The heroes in a half shell added £1.4m, which is just a 26% drop from the previous weekend, and to date the Michael Bay produced action-pic has grossed £11.8m. Read more
Digital Cinema Media (DCM) is getting behind Movember in 2014, with a team of Mo Bros and Mo Sistas committed to helping change the face of men’s health, specifically prostate cancer, testicular cancer and mental health.
Movember is about bringing back the moustache, with Mo Bros taking action by changing their appearance through the growth of a new moustache for the 30 days of Movember, while Mo Sistas sign up and commit to supporting the men in their lives, while helping to promote men’s health at home, in the workplace and within their community. Read more
Goodstuff were crowned winners of Digital Cinema Media’s (DCM) inaugural Halloween Quiz.
Held at the BFI Riverfront Café on 29 October, over 150 guests were treated to a The Shining themed quiz night, with representatives from Carat, Goodstuff, Mash, Maxus, McCann, MGOMD, Mindshare, OMD, Performics, Starcom, Total Media and Zenith present. Read more
The Soho House Group’s Electric Cinema Shoreditch (formerly The Aubin Cinema) will open on Friday 31 October after undergoing refurbishment.
The cinema has been completely refreshed with comfortable armchairs, footstools and cashmere blankets, very similar to the original Electric Cinema on Portobello Road (now Electric Cinema Portobello). A first floor deli bar and coffee station will serve snacks and refreshments. Read more
Last week's Media Week Awards celebrated the best talent and creativity in the UK's media sector, with 1,400 guests from agencies, media owners, advertisers and production companies in attendance.
More than 100 judges were involved in deciding this year's winners, led by co-chairs Bruce Daisley, managing director of Twitter UK, and Claudine Collins, managing director of MediaCom, as well Digital Cinema Media's (DCM) CEO, Simon Rees. Read more
