Digital Cinema Media worked with McCann, Xbox and a host of other parties to bring the first 4DX ad campaign to cinemas in September which allowed cinemagoers to experience the multi-sensory technology at several Cineworld sites for video game Forza Horizon 3. Read more
Dentsu Aegis Network’s lesbian, gay, bisexual and transgender (LGBT+) employee network, &PROUD, launched in July, is to hold its first fundraiser as part Stonewall Season, a series of events held by charity, Stonewall. Read more
It’s been a busy month for DCM and our latest podcast proves it, taking a look back on the highlights with Head of Film, Tom Linay, and Marketing and Insight Director, Zoe Jones, discussing the second annual Digital Cinema Media Awards and the BFI London Film Festival 2016. They also preview our Upfronts event, which takes place at the end of November. Read more
The Weekend Round-up
Trolls lived up to its billing as the big half-term film, topping the box office with £5.4m. That figure includes £2.4m from previews and bodes very well for the rest of the week with all the kids off school. Last year’s big half-term animation, Hotel Transylvania 2, opened with £6.3m, but that figure included £3.5m from two weekends of previews, so Trolls’ Friday to Sunday debut of £3m is bigger. Hotel Transylvania 2 managed to crack the £20m mark, which is something Trolls will be aiming to do. Read more
The BFI London Film Festival came with another packed programme featuring some of the most exciting film content we have to look forward to in the cinema in the coming months. As usual, DCMers attended a range of screenings throughout the event and we’ve highlighted six of the best. Read more
The Girl on the Train stayed in the top spot for a second week, holding off the challenge from a host of literary adaptations. The Emily Blunt thriller fell just 34% to £3.4m and after its second weekend has now banked £13.7m. If it continues on its current trajectory, it will beat Gone Girl’s final total of £22.6m. Read more
The winners of the 60th annual BFI London Film Festival were announced on Saturday night at a dinner held at Banqueting House. Highlights this year included Certain Women taking the best film prize and Steve McQueen being handed the Fellowship award Read more
This summer, DCM collaborated with Leffe and Picturehouse to deliver two pop-up cinema screenings in remote locations of South London. The events entertained consumers with food, blankets, seating and samples of the beer as part of the brand's ongoing Rediscover Time campaign. Read more
Poole’s iconic centre for the arts, Lighthouse, is to reopen in October following a much-needed £5.3 million refresh that has seen its facilities upgraded and improved. The summer work includes a new main entrance, which has been moved to a central position with clear glass installed across the front of the building. Read more
Savoy Cinemas’ longstanding architects, NBDA, have been awarded at the East Midlands Property Awards for the company’s design of Corby’s Savoy Cinema. Read more
The Weekend Round-up
The Girl on the Train brought Bridget Jones’s Baby’s three-week run at the top to an emergency stop as it opened with an impressive £7m. That figure includes £1.8m from previews on Wednesday and Thursday, but the Friday to Sunday total of £5.2m is a big improvement over Gone Girl’s £3.6m Friday to Sunday total almost exactly two years ago. That film had terrific holds over the following weeks to end on £22.6m, so The Girl on the Train will be hoping for a similar burn rate. Read more
Bridget Jones’s Baby made it three weeks in the top spot, adding £4.8m which brings its total to a hugely impressive £31.4m. That’s the best third weekend of any film this year and that makes it the ninth biggest film of 2016 so far. It will climb at least a few more place up that list before it’s done. Bridget Jones: The Edge Of Reason finished its run on £36m, and Bridget Jones’s Baby looks all set to beat that. Read more
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