BAFTA and Digital Cinema Media have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and celebrates the art of storytelling in video games. Read more
DCM have launched a new outcome-focused tool to help brands and agencies better understand how using cinema in the media mix can help maximise impact on key brand and campaign metrics. Read more
Disney's Snow White remains at the top spot at the UK box office this weekend with £2m, taking its total to £6.7m. Read more
Consumers reveal greater price perception for brands launching in cinema. Read more
Snow White opened at the top of the UK box office with £3.9m, the third-highest opening weekend of the year to date. Read more
Mickey 17 held on to the top spot at the UK box office by a whisker, as it added £1.2m on its second weekend. Read more
Bong Joon Ho’s highly anticipated sci-fi Mickey 17 debuted at the top spot at the Uk box office this weekend with a total of £2.1m. This marks the biggest opening for the director, ahead of the previous record set by his Oscar-winning Parasite, which opened with £1.3m and went on to a lifetime total of £12.1m, currently his most successful release to date. Read more
In a media first, the Royal Air Force (RAF) and Cineworld have partnered to launch ‘Thrill Seekers’ a thematically curated film screening series designed to captivate adventure-loving audiences. Read more
Bridget Jones: Mad About The Boy is still setting a terrific pace and a benchmark for the rest of 2025’s films. Read more
The 97th Academy Awards Ceremony took place on last night (Sunday 2 March) at the Dolby Theatre in Los Angeles. Read more
Digital Cinema Media has been shortlisted in three categories at the 2025 Campaign Media Awards. Read more
Bridget Jones: Mad About The Boy added £6.9m on its third weekend, which takes its total after 11 days in cinemas to £27.3m. Read more
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