About us

Introduction

Our values

  • COLLABORATIVE

    We work as a team to help brands connect with people through the dynamic cinema experience. We take pride in sharing and inspiring ideas that enable each other and our company to achieve success.

  • Courageous

    We believe in our amazing medium and its power to deliver the ultimate media experience. We are not afraid to challenge ourselves, each other, or our clients in our search for the right solutions.

  • CREATIVE

    We deliver creative ideas founded on compelling insights. We don’t believe in obstacles, just solutions that have yet to be found.

  • CARING

    We are passionate about what we do and will always exceed expectations. We want to excel as individuals, as a company and a medium.

  • Curious

    We continually ask questions of ourselves and our partners to help us explore new opportunities and deliver new insights and opportunities for brands.

The
history

  • 1937

    Rank Screen Advertising was originally a division of the Rank Organisation – a British entertainment conglomerate founded by industrialist J. Arthur Rank in 1937.

  • 1996

    In 1996, British media company Carlton Communications purchased Rank Screen Advertising from The Rank Group and renamed the company as Carlton Screen Advertising.

  • 2008

    In July 2008, Cineworld and Odeon acquired the company as a 50-50 joint venture and changed its name to Digital Cinema Media.

  • 2012

    In September 2012, DCM became the first UK cinema advertising company, and one of the few companies across the world, to become a pioneering, fully digital operation.

In numbers

4.2m

advertising playlists scheduled

142

weekly trips to the cinema

50

red carpets walked per year

88

miles run around Regents Park weekly

32,000

kernels of popcorn consumed per year

72

birthday buffets eaten per year