Building Box Office Brands: Volume II
Building Box Office Brands: Volume II explores the role of cinema in today’s crossmedia landscape. Drawing on the combined learnings of 228 Millward Brown CrossMedia European case studies, with almost half from the UK, it provides the latest insight on how each medium performs against five key brand-building metrics proven to drive brand value and sales growth. Results reveal another strong performance for cinema, delivering unbeatable contributions per person reached across four of the five metrics.
For more information you can download the full report here
Five Key Takeaways - CrossMedia
For Volume II, Digital Cinema Media (DCM) has also partnered with the highly respected econometrics consultancy, Benchmarketing, to understand how cinema delivers return on investment for advertisers. Results highlight how Food FMCG, Telecoms, Travel & Transport and All Services advertisers are currently under investing in cinema and by raising their cinema spend to recommended levels they could see an increase in their overall campaign RROI.
Five key takeaways – Return On Investment
HOW CAN DCM HELP?
Understanding cinema’s role in the media mix
DCM has partnered with Millward Brown to offer advertisers the chance to have their campaigns analysed using Millward Brown’s CrossMedia methodology and provide a better evaluation of cinema’s role within the wider media multimedia mix. This solution allows advertisers access to trusted and unbiased cross-media measurement that will help them better understand how each channel used is working and how best to optimise their media mix going forward.
For more information and eligibility criteria please download the one page here.
Understanding cinema’s return on investment
For every campaign, DCM can supply a free post-campaign spot report that contains all the granular cinema information that econometric teams need to feed into their model to accurately pinpoint cinema’s ROI. DCM is also looking to commission a handful of econometrics-based test & learn projects in 2017 – whether it be an advertiser looking to test increased investment or a brand new advertiser to the big screen. You don’t need to have an econometric agency already, but if you do, we are happy to work alongside them to measure your campaign.
For more information on the post-campaign spot report and eligibility criteria for the Test & Learn fund please download the one pager here.