Tenet topped the box office for the seventh suvsive weekend and it has now overtaken Bad Boys For Life to become the third biggest film released in 2020. It also holds the record for the longest run in the top spot in the last decade, having overtaken Joker’s six weeks at the top. Read more
A view from Karen Stacey, CEO, Digital Cinema Media and Kathryn Jacob, CEO at Pearl & Dean and chair of the Advertising Association’s Diversity and Inclusion group
As we enter the final three months of 2020, with so much more uncertainty still to navigate, like all business leaders we have never had to be more thoughtful. We’ve faced and continue to face a lot of challenges this year, but one of the major more positive themes from our joint experience operating within both the advertising and film industries, has been around diversity and inclusion. Read more
Media Reactions, a new Kantar study, has ranked cinema advertising at number one in its new global ad equity ranking for media channels and media brands. In an incredibly tough year for the cinema industry, it’s important to know that people are so positive about cinema ads. They top the list in part because of their strengths (‘fun and entertaining’ and ’good quality’), but also because they avoid many of the pitfalls of other ad formats (‘too intrusive’, ‘dull’, ‘excessive ad volume’ or ‘excessive ad targeting’). According to the report: “We also know from effectiveness studies that while cinema as a channel is typically low reach, it is also high impact.” Read more
The UK's biggest film festival kicks off its 64th edition today. Tom Linay previews five films to look out for. Read more
Check out what's changed on our film slate in our weekly update. Read more
Tenet topped the box office for the sixth consecutive weekend, dropping only 3% to gross a further £628k. Read more
Following the news on Friday 2 October that the latest Bond film, No Time to Die, is moving its release date from November to April 2021, some of our cinema partners are planning to temporarily close selected sites from this month. Read more
Tenet topped the box office for the fifth successive weekend, the only film this year to top the box office for so long, with 1917 managing four weekends in the top spot. Read more
Check out what's changed on the film slate in our weekly update, Read more
DCM is excited to reveal a new chatbot and Latest Downloads area on our website. Read more
Tenet topped the box office for the fifth successive weekend, the only film this year to top the box office for so long, with 1917 managing four weekends in the top spot. Read more
On this month's podcast Tom chats with DCM's CEO, Karen Stacey. Read more
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.