Topping the charts this weekend was Scream 4, generating £2.1m. Despite the disappointing results in the US, it seemed to fare more positively in the UK, tracking just shy of Scream 3's £2.4m opening back in 2000. Despite the good weather cinema admissions remain steady with the added boost from the Easter school holidays.
Family favourite Rio held well in its second weekend, dropping only -16% with an income to date of £5.5m. Newcomers to the screen, Your Highness and Red Riding Hood entered the chart at 3rd & 4th to round up the top 4. Read more
Digital Cinema Media (DCM) will be releasing a new ident across our cinema
screens on Friday 15 April 2011. Check out some of the cinema advertising idents Read more
Fox’s latest family flick Rio flew straight into the UK top spot over the weekend grossing a total of £1.5m. The good weather did impact slightly on performance in the Box Office but with the weather forecast to cool down for the rest of the week, and with the kids off for the Easter holidays we are predicting an uplift next week.
Meanwhile sci- fi thriller Source Code is still fighting off stiff competition to maintain second place rank, closely followed by Limitless and last week’s chart topper Hop at number four. Read more
This weeks film schedule updates:
Priest 3D has moved from 13-May 2011 to 06-May 2011 Read more
Source Code starring Jake Gyllenhaal has, in its opening weekend, helped an cinema ad for Ford Focus gain one million impacts, according to unofficial figures from Digital Cinema Media.
The cinema ad was created by Oglivy with media planned and bought by Mindshare. It focuses on the technology of the car such as its automatic brake facility. Read more
Russell Brand's latest big screen family adventure Hop has topped the UK box office on its debut weekend of release. The animated Easter-themed flick, co-starring James Marsden and Kaley Cuoco, raked in £1.39m to secure first place. With the school Easter holidays just around the corner, nobody would be terribly surprised if the animated "Easter Bunny" movie stays in the top 10 for a while yet.
Meanwhile Jake Gyllenhaal's science fiction thriller Source Code also opened this weekend to second place grossing £1.3m, it ranks just behind recent sci-fi thrillers Limitless (£2.1m) and The Adjustment Bureau (£1.4m). Read more
This weeks film schedule updates:
Mr. Poppers Penguins has moved from 05-Aug 2011 to 24-Jun 2011 (in FF Summer burst) Read more
Grossing £2.1m in its opening weekend (including previews), Limitless starring Bradley Cooper jumped straight into the top spot over the weekend. It performed well against other recent thrillers Unknown and The Adjustment Bureau, beating even Wall Street: Money Never Sleeps' £1.8m debut.
Ranking second over the weekend was 3D family animation A Turtle's Tale, grossing an impressive £1.1m, beating Ponyo's £172K opening. This is the fourth best opening of any Optimum Releasing distributed movie, and their biggest family film opening ever. Read more
This weeks films schedule updates:
Insidious has moved from 06-May 2011 to 29-Apr 2011 Read more
Red Bull, the drinks brand, is to launch a series of short films showcasing freesports action, as part of four months of big screen and social media activity to target younger cinemagoers via Cineworld.
The four-minute shorts, Red Bull 'Edge of Your Seat' with action from freesports athletes such as Danny MacAskill, Felix Baumgartner, Robbie Maddison and Rachel Atherton, will be shown before films at 400-plus Cineworld screens from Friday (April 1). Read more
M&M's has signed a seven-figure deal to sponsor 'From The Red Carpet' (FTRC), the entertainment programme shown in cinemas, ahead of the opening of its flagship store in Leicester Square.
The 60-second show, broadcast before the main feature, launched last year and reports on worldwide film releases, with interviews with stars at premieres and on-set, will be sponsored across the UK from 1 April. Read more
February’s industry impacts totalled a massive 17.2m, which was +15.8% up against February 2010. This is the best February box office result in nine years, and the second best result of all time, behind 2002's 19m.
Another record broken this year was the month's total box office; with February generating £112.1m (+19.4% YoY), the highest ever box office result for February of all time and also the first to break past the £100m barrier! Year to date we now stand at 32.5m and up a healthy +10.1% YoY. Read more
