April’s industry impacts totalled 11.2m, a strong result to date and is the fourth best Jan-Apr result of all time. Year to date 2011's cinema impacts now stand at 54.7m.
With the kids not off until a little later this year, combined with the Royal Wedding Bank Holiday and the hot weather, the industry faced some unusual challenges this April, but still delivered some good results. Read more
For the third weekend in a row Thor remained on top of the weekend chart, the superhero film managed to fight off competition on both sides of the Atlantic to remain triumphant.
Fast & Furious 5 maintained its second place position with new opener Attack the Block reaching third place grossing a solid £837K in its debut weekend (excluding previews), beating recent 15-rated Brit flicks Anuvahood (£537K) and Four Lions (£609K). Read more
Advertisers looking to increase memory retention among audiences should seriously investigate 3D, says a leading producer of stereoscopic 3D commercials, James Stewart. In a presentation today delivered at the Ontario Centres for Excellence (OCE) Discovery 2011 conference, Geneva Film Co. founder and director James Stewart shared startling statistics.
He showed the use of 3D in advertising yields eye-popping returns in memory retention with audiences exhibiting 92% total recall of an ad, with 68% of that number showing a higher likelihood of following through with a purchase of the product advertised - a significant increase over the same commercial in 2D. Quoting studies from multiple independent sources - including ESPN, Xpand and Texas Instruments, the data shows an average increase in viewer retention of 15%. Read more
This weeks UK film schedule updates:
Bad Teacher has moved from 24-Jun 2011 to 17-Jun 2011 Read more
This weeks film schedule updates:
Coriolanus has moved from TBA 2011 to 20-Jan 2012 Read more
Business over the weekend was strong with the top 15 films generating a combined £12.8m, up +22% on Easter's bank holiday weekend.
Marvel's hammer-wielding comic book character Thor jumped straight in at the top spot beating off stiff competition to become king of the box office. The latest instalment from the Marvel franchise preformed well opening to a solid £5.4m in its debut weekend. Audiences were also treated to a 2 minute clip from the eagerly awaited The Avengers, in which Thor stars alongside other iconic Marvel characters. Read more
LONDON – Digital Cinema Media (DCM), the market leader in UK cinema advertising, today announces Simon Rees, as the new Managing Director. Rees will oversee all commercial and operational aspects of the business which now owns a significant share of the cinema advertising market through exhibitors including ODEON, Cineworld, Vue, Picturehouse, IMAX, and many Independent cinemas.
Rees, former chief executive of Avanti Screen-media Plc brings to his position more than 17 years of media planning and buying experience and 16 years of general management across a diverse range of media business. Read more
This week UK film schedule updates:
Mr Popper's Pengiuins has moved from 24-Jun 2011 to 05-Aug 2011 Read more
The fifth instalment of the Fast and Furious franchise powered its way to poll position this weekend earning No.1 at the UK Box Office. Showing no signs of slowing down the 5th instalment grossed £5.3m in its debut weekend alone!
The popular franchise has now grossed a combined total of £39.2m to date, and there are already reports that the Fast & Furious team is revving up for the next instalment in the franchise. Read more
This weeks film schedule updates:
Clash of the Titans 2 has been added, releasing 30 March 2012 Read more
Jump, the BAFTA-winning design company known for its branding work for the X-Factor and Who Wants to be a Millionaire, has created a new ident for cinema sales house, Digital Cinema Media which launches across the UK in all its cinemas on Friday evening.
The new ident which will replace the current ident across all 2D screens, will herald the start and close of the ad reel in cinemas. Marking a move away from the traditional ad reel, the new sequence uses a cube made from points of light which creates light formations to mesmerise the viewer. Read more
This weeks film schedule updates:
The Big Picture has moved from 10-Jun 2011 to 22-Jul 2011 Read more
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