We share stories

Primesight shortlisted for two LoveContent awards

Digital Cinema Media's outdoor media partner Primesight has been shortlisted for two LoveContent Awards; Best Digital Out of Home Campaign Award and Branded Content Award.

The LoveContent Awards, in association with The Screen, showcase the very best in UK digital out-of-home creative, celebrating the growth of the digital outdoor landscape and the best original campaign media being created for more digital formats than ever before. Read more

UK Box Office 20 - 22 September 2013

On a quiet weekend for new entries, Rush secured pole position, moving one place up the roster, knocking Insidious: Chapter 2 into second place in the process. The F1 drama fell 36% to £1.3m and now has a cume of £4.7m. Senna performed incredibly for a documentary in 2011 but could still only manage £3.2m in its entire run. After its strong opening last weekend, Insidious Chapter 2 fell 63% to £1.1m and now has a cume of £4.9m. It will have the first Insidious’ final total of £7.1m in its sights, but it may fall slightly short.

White House Down held on to the third spot with £711k and now has a cume of £2.5m. That’s a stronger second weekend hold than Olympus Has Fallen experienced but it has no chance of matching that film’s £6.2m final total. Read more

Digital Cinema Media celebrates first year of fully digital operations

On 28 September 2013, Digital Cinema Media (DCM), the market leader in UK cinema advertising, celebrates the first anniversary of digital operations, a major landmark in the history of cinema advertising. Since 2012, DCM has shown 52m ads to some 130m people. This has delivered 2.2b 30” impacts before 1,170 unique films in UK cinemas.

During the last 12 months, DCM has generated 4m playlists, which equates to over 76,000 playlists per week. For DCM to deliver as many 35mm film reels, it would have taken 1,264 years or 65,830 weeks. Read more

Jerome Booth acquires Icon Film Distribution with New Sparta

New Sparta Ltd, an investment company founded by City investor Jerome Booth, has entered the movie business to acquire Icon Film Distribution and Icon Home Entertainment UK from the Icon Group for an undisclosed sum.

Booth, who also acquired UK telecoms outfit New Call in July, completed the Icon deal through his New Sparta investment vehicle, formed with the intention of investing in film, telecoms and news publishing. The sale of Icon Film Distribution leaves Icon UK focused on film production and financing. Read more

Tyneside Cinema to receive a £1.3m makeover

The Tyneside Cinema is to undergo a £1.3m expansion which will bring a touch of South London cinema to the North East.

The cinema has made plans to take over the empty shop on the ground floor of its Grade II listed building and transform the former Barclays Bank unit on Pilgrim Street into a cinema-lovers’ café bar with its own cabaret-style ‘secret cinema’, inspired by the award-winning pub and cinema venue ‘Roxy Bar & Screen’ in Brixton. Read more

Digital Cinema Media and the cinema industry celebrates first year of fully digital operations

On 28 September 2013, Digital Cinema Media will celebrate reaching a major landmark in the history of cinema advertising - one year of fully digital cinema.

During the last 12 months, DCM has generated 4m playlists, which equates to over 76,000 playlists per week. For DCM to deliver as many 35mm film reels, it would have taken 1,264 years or 65,830 weeks, never mind the cost to transport the reels! Read more

Digital Cinema Media Appoints Nigel Sharrocks as Non-Executive Chairman

Digital Cinema Media (DCM), the UK market leader in cinema advertising, has appointed Nigel Sharrocks to the new role of Non-Executive Chairman. His responsibilities will include chairing DCM’s external board which comprises senior representatives from the leading cinema chains Cineworld, Odeon and Vue.

Working closely with DCM’s CEO, Simon Rees, Nigel will draw on his unrivalled experience across both the media and film industries to help investigate new opportunities and ultimately grow cinema’s share of the media market. Read more

UK Box Office 13 – 15 September 2013

It looked like a strong weekend of releases on paper and it turned out to be so with Insidious: Chapter 2 leading the pack. The horror sequel opened with £2.9m, which is over double the first film’s £1.4m opening in 2011. It’s also more than director James Wan’s hugely successful recent offering, The Conjuring, which opened with £2.2m in early August.

F1 drama Rush sped off the starting line with £2.1m but had to settle for second position on the grid, however, the fantastic reviews for Rush suggest that it may have more in the tank than Insidious: Chapter 2. Read more

The Cinema and Television Benevolent Fund gets the industry on the golf course

The Cinema and Television Benevolent Fund (CTBF), the charity of film and television industries, hosted their CTBF fundraising Golf Day on 12 September after the success and excellent feedback from their event last year.

Fifty players from the industry powered through the early morning drizzle to take on The Lambourne Golf Club course in the hope of leaving with a team or individual trophy, whilst helping to raise funds for the organisation. Read more

#MGOMDPopcornSessions Hosted By Digital Cinema Media

Throughout last week, DCM’s Opera sales team were out and about, educating the teams from MGOMD on the benefits of cinema and helping dispel myths around the medium.

The DCM Budget Superheroes invaded the MGOMD reception for a photo opportunity and gave staff the chance to win cinema passes for the best poses with Superman and Iron Man. Read more

DCM Close Up with Penny Bicknell of The Lymington Cinema

This week, DCM Close Up talks to Penny Bicknell, Manager of the Lymington Cinema, which has recently gone fully digital with support from a “Save Our Cinema” campaign and a £25,000 grant from the Town Council, which raised the £45,000 needed for a new digital projector.

How did you end up working in cinema and what do you love about it? Read more

Case Studies

Experience some of our best cinema campaigns

See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.