At an awards ceremony held in East London last Thursday (3 July), 32 Yellow Pencils and one White Pencil were awarded to students from the UK, USA, Canada, Sweden, Germany, Russia, Singapore and South Africa at the annual D&AD New Blood Awards. These awards aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine opportunities on the way into the industry. They also give full time students, recent graduates and under 24s around the world the chance to take on a variety of industry standard briefs set by global brands. This year, Digital Cinema Media set the audio-visual brief with the challenge to ‘show the emotion of film’ through the creation of a 30 second ident.
[caption id="attachment_9896" align="aligncenter" width="550"] Left to right: Samantha Wilkinson (University of Central Lancashire), Richard Teahan (University of Central Lancashire), Zoe Jones (DCM), Kir Khachaturov, (Russian Federation) and Konstantin Novikov, Russian Federation (British Higher School of Art & Design)[/caption] Read more
[caption id="attachment_9806" align="aligncenter" width="550"] The Cinema and Television Benevolent Fund Annual Summer Party 2014[/caption]
The Cinema and Television Benevolent Fund (CTBF) held its annual summer party last Thursday to raise awareness and funds for this noble cause. Now in its 90th year, the CTBF continues to support people who work behind the scenes in the film, cinema and commercial television industries. The organisation exists to support creatives, production professionals, marketers and administration staff from script to screen, who find themselves in times of need for one reason or another. Read more
In this month’s podcast, DCM’s Head of Film, Tom Linay, is joined by Steven Davis, Head of Exhibition, to discuss this years CineEurope and The Magnificent Seven. Read more
The Weekend Round-up
Mrs Brown’s Boys D’Movie topped d’box office this weekend, opening with a hefty £4.3m. That’s the seventh highest debut of the year, above both Captain America: The Winter Soldier and Maleficent. Television to film adaptations have had an uneven history but Mrs Brown’s Boys D’Movie has already far outperformed the total run of both Keith Lemon: The Film and The Harry Hill Movie, neither of which could crack the £3m mark. Read more
The first Inbetweeners film saw the hit TV show transfer onto the big screen, successfully providing its core fans with another installment of the British comedy, whilst creating new ones along the way. With the first film being one of the surprise blockbusters of the 21st century, grossing £45m at the UK box office, The Inbetweeners 2 is destined for similar success.
The upcoming film follows the gang as they unite in Australia, where Will, Neil and Simon head out to join their friend Jay following his promise of sun, sea and sex in the land of Oz. Whilst the plot has remained relatively under wraps by creators Iain Morris and Damon Beesley, the newly released trailer has only heightened the buzz surrounding the film scheduled for release on 6 August. Read more
Created by worldwide advertising agency BBDO New York, the ad was designed to showcase the brand's product and lifestyle credentials and bring to life the quality of a Belvedere Vodka night out.
The audience profile for the campaign was 18+ Male and Female cinemagoers, with the objective of increasing brand awareness with a Silver Spot advertisement. Read more
This article was written by DCM Commercial Director Joe Evea and was supplied courtesy of The Wall Blog.
Channel 4 viewers who sat down to watch the network première of The Hunger Games recently were rewarded with exclusive footage from the upcoming Dawn of the Planet of the Apes movie. The three-minute trailer took over the whole of the first ad break before viewers were asked to take to Twitter to vote on what they’d like to see next… Read more
The Christmas period presents a great opportunity for alcohol brands looking towards cinema to reach the elusive 18-34 audience. Although alcohol brands are not able to run with certain types of films, there are plenty of big titles throughout the festive period that can carry alcohol advertising.
The stand-out title of winter 2014 and potentially the whole of the year is Interstellar. Last time Christopher Nolan tackled big budget original sci-fi we got Inception, one of the greatest of all blockbusters, so it’s fair to have stratospheric expectations. Although the plot is being closely guarded it reportedly involves a group of scientists travelling through a wormhole to find new land to grow crops. Interstellar is released on 7 November and stars Oscar winning actor Matthew McConaughey, Anne Hathaway and Jessica Chastain. Read more
This article is supplied courtesy of The Drum
“Please switch on your mobile phone” – is this the message cinemagoers could soon be seeing? Read more
The Weekend Round-up
Tissues were in good use this weekend and not because of England’s early exit at the World Cup. Romantic weepie, The Fault In Our Stars opened with a very impressive £3.4m, which included £993k of previews. Since it opened with $48m in the US a couple of weeks ago, it was clear that the literary adaptation was connecting with audiences in the US and it proved to be the case here too. It also confirmed Shailene Woodley (Divergent) as one of the hottest new stars around. Read more
DCM's Head of Exhibition, Steve Davis, looks back on a whirlwind week at CineEurope in Barcelona, and shares his top picks from the upcoming film-slate.
“Wow! What an amazing week. As a massive film fan, to be able to see what’s coming soon from all the major studios was brilliant. I honestly had to pinch myself for most of the time I was there. Read more
The 61st annual festival of creativity, which takes over Cannes every June, is one of the few truly global celebrations of our industry, bringing together a hugely diverse range of companies, characters and campaigns.
One of my highlights is always the Film awards which close the event on the Saturday night. The Film Lions Jury President, Amir Kassaei, Chief Creative Officer, DDB Worldwide, said his team were looking for “bravery, honesty and humanity from winners.” Read more
