Digital Cinema Media (DCM), Texas Tourism and Paramount Pictures have partnered to promote Transformers: The Age of Extinction in cinemas using the cinime app to offer cinemagoers an exclusive chance to win a holiday of a life-time to Texas.
A 60” piece of content, that includes footage from the film and a piece to camera from its star Mark Wahlberg was screened before showings of Transformers: The Age of Extinction and The Dawn of the Planet of the Apes at all ODEON, Cineworld and VUE cinema sites. Cinime users who use their little screen to connect to the big screen will have a chance to enter a competition from Texas Tourism in partnership with Opodo, to win a holiday for two in Texas where the movie is set. Read more
The Weekend Round-up
Transformers: Age of Extinction opened in first place with £11.8m, which includes a huge £8m from previews, having opened last Saturday. It also had the highest Friday to Sunday total with £3.7m. Officially it’s the biggest ever opening for a Transformers film, beating 2011’s Transformers: Dark of the Moon, which opened with £10.7m but that was with only two days of previews having opened on a Wednesday. To date 57.4% of Age of Extinction’s box office has been from 3D presentations. Read more
A new cinema trailer promoting the availability of accessible screenings is due to hit UK cinemas later this month.
The UK cinema sector is a world leader in the provision of subtitled and audio described screenings for those with a hearing or visual impairment. Following the conversion of all sites to digital projection technology, all are capable of showing subtitled screenings. And over half can also provide audio description. Read more
The World Cup may be over but cinema still has a host of incredible films to look out for, including what we are dubbing ‘The Magnificent 7’. These seven titles stand out, not just as box office behemoths, but as titles of particular interest for brands to align with. Their critical acclaim should match their outstanding earning power and these are the films that people will be talking about for months to come.
Last week on Wednesday 9 July, DCM was out and about in Adland to spread the message of ‘The Magnificent 7’, the seven stand-out films to look out for and buy into for the rest of the year. Read more
Mitsubishi Motors in the UK has partnered with Digital Cinema Media (DCM) to target audiences in UK cinemas for the first time, using DCM’s new geo-location ability in the biggest localised end-frame campaign to date.
Mitsubishi Motors in the UK is using cinema for the first time to reach a large, highly engaged audience to introduce consumers to the new Outlander Plug-in Hybrid Electric Vehicle (PHEV) model whilst casting a halo over the entire range. The campaign aims to deliver nationwide coverage, encouraging consumers to explore the Outlander PHEV at their local dealership just minutes away from most DCM cinema estate. Read more
Arla Food’s iconic milk brand Cravendale has launched its sponsorship of Cineworld’s Movies For Juniors, the UK’s biggest kids cinema club, which offers discounted tickets to families. The sponsorship is part of a wider campaign designed to encourage parents and children to spend quality time together, underlying Cravendale’s passion for bringing families closer.
The Cineworld sponsorship, developed and created by Carat and Digital Cinema Media (DCM) is part of Cravendale’s “Summer Fun For All The Family” campaign, which aims to involve parents and children in an experience that goes beyond the cinema screen, strengthening the brand’s connection with this key audience. Read more
It gives us enormous pleasure to introduce you to the Woodville Paul Greengrass Cinema in Gravesend, Kent.
This cinema is now officially my closest independent site, so I’ll be down there regularly. I’m going to pop and see Mrs Brown’s Boys D’Movie, to see what all the fuss is about. Read more
The Weekend Round-up
Mrs Brown’s Boys D’Movie topped the box office for the second weekend running with £2.2m. The BBC comedy has now grossed £9.3m, which is over three times the total gross of both Keith Lemon: The Film and The Harry Hill Movie, neither of which cracked the £3m mark. There was also no change in second place as The Fault In Our Stars fell 40% to £962k and a very healthy cume of £8.6m. Read more
It's July and we're now closer to Christmas than the start of the year. The nights are drawing in so what better way to spend an evening than in the comfort of the cinema? It's been a terrific year so far for film, kicking off with arguably the highest quality awards season for years. The BAFTA and Oscar Best Picture winner 12 Years a Slave grossed over £20m at the box office, which is a remarkable achievement for a film of such uncompromising power. The Wolf of Wall Street may not have scooped any major awards but it became the highest grossing 18 certificate film of all time with £22.7m. They were ably supported by American Hustle which became director, David O Russell's most successful film in the UK.
The big February film was an instant classic, The Lego Movie was an explosion of wit and creativity and was an utter delight. It's the biggest film of the year to date and it may be a few more months before its overtaken. Awards season may be well gone by March but awards worthy films continued and The Grand Budapest Hotel took everyone by surprise by becoming director, Wes Anderson's biggest film of all time and charming audiences to the tune of £10.9m. Read more
DCM Close Up is delighted to be supporting the Into Film Festival this November, along with many UK cinemas. There is still time for more cinema sites to support this great cause that takes film and cinema out into the heartland of the community through its various youth programmes. This week DCM Close Up would like to share with you a little background on the organisation and the work it carries out.
Into Film is a charity that puts film at the heart of the educational and personal development of children and young people aged 5-19 across the UK. The organisation was born from the legacy of two leading film education charities, FILMCLUB and First Light. Read more
This article originally appeared in the July issue of ToyWorld magazine
Could it be that 2014 is seeing a turning point in the way kids watch entertainment? With Disney’s Frozen breaking records at the global Box Office to become the highest grossing animated film ever (beating Toy Story 3), a generation of young cinema fans is reported to be reliving the movie phenomenon again and again. DCM'S Toy and Games Specialist, Steve Chambers looks at how children are engaging with media in a multiplatform world. Read more
Brian Harries, the manager and projectionist at the Brynamman Cinema in the Brecon Beacons has been awarded the B.E.M British Empire Medal for 50 years’ service at the cinema and to the community. Brian and his wife Gillian had the honour of meeting the Queen and Prince Philip at a Buckingham Palace Garden Party and spoke to Prince Charles and The Duchess of Cornwall.
The Prince asked Brian what part of Wales he and Gillian come from. “I told him not too far from where his property is just across the mountain,” Brian told DCM Close Up. “He was very amused. Princess Alexandra asked if we speak Welsh to which I replied all the time at home. She told us that her parents were Greek and she regretted not being able to speak the language. So I've now got my medal!” Read more
