DCM’s Karen Stacey on the growth of cinema advertising
DCM's CEO, Karen Stacey, talks to The Drum about how digital and data technologies are transforming cinema advertising.
Read more. Read more
News
We share stories
First Choice renews award-winning ‘all-inclusive’ cinema partnership with Vue Entertainment Internat
Leading holiday company and home of all-inclusive, First Choice, has renewed its award-winning partnership with Vue Entertainment International to continue bringing the ‘all-inclusive’ feeling to UK cinemas for a further six months. The partnership was agreed between Digital Cinema Media (DCM) and planning and buying agency MediaCom.
Read more. Read more
Arnold Schwarzenegger stars in Comparethemarket.com ad
Comparethemarket.com's meerkats bump into movie star Arnold Schwarzenegger in a new ad promoting the company's two-for-one cinema ticket deal.
Read more. Read more
Box Office: Fast & Furious explodes off the grid
The Weekend Round-up
Fast & Furious 7 opened with a huge £12.8m from Friday to Sunday. This is the twelfth biggest opening weekend of all time in the UK and 32% higher than Fast & Furious 6’s opening weekend of £8.7m. FF7’s opening day of £5.6m was the biggest opening day for a film since Skyfall in 2012. Barring a huge collapse, it’s nailed on to become the biggest film in the series, overtaking the sixth instalment’s final total of £25.3m. Read more
“Amazing, informative, fun”: The DCM team reflects on Advertising Week Europe
It now all seems a distant memory, but just last week we were all balancing our time between the office and BAFTA, soaking up all that Advertising Week had to offer. And there was a lot to offer – a wonderful array of 209 events, 113 seminars, 70 workshops and 185+ hours of thought leadership content.
Read more. Read more
Box Office: Audiences go to the ball, go Home, Get Hard
The Weekend Round-up
Last week’s DCM Tuesdays film, Cinderella opened in the top spot with an impressive £3.8m, which is the fourth highest opening weekend of the year to date. Last year, Maleficent opened with a Friday to Sunday total of £3.8m, but that included 3D, so Cinderella’s start is more impressive. Read more
Introducing DCM’s Production team
This month we’re introducing you to the team behind DCM’s cutting edge cinema expertise… They love going to the cinema (naturally) and are big fans of Audrey Hepburn and Back to the Future’s Marty McFly. So, have a nosey around and get to know the faces that make up the DCM Production team.
Read more. Read more
DCM’s CEO, Karen Stacey, talks monetisation at Advertising Week Europe
Participating in Advertising Week Europe’s Masters of Monetisation panel session, DCM’s CEO, Karen Stacey, discussed how you make money, connecting with consumers and the evolution of traditional and digital along with Matt Teeman, Commercial Director, Bloomberg Media; Darren Childs, CEO, UKTV; Léon Siotis, Senior Director, Media & Publisher Development, BrightRoll and James Harris, Head of International Agency Relationships, AOL.
Read more. Read more
The Marriage of Cinema and Branded Content
Digital Cinema Media (DCM) and D&AD reflect on their session at Advertising Week Europe and continue the conversation around how branded content is inspiring film today.
Read more. Read more
Box Office: Family films score a Home run
The Weekend Round-up
Home opened in the top spot with an impressive £6m, which includes a hefty £2.6m in previews. The Friday to Sunday total of £3.4m is the fifth highest opening for any film this year and with the school holidays starting next week, there should be a lot more to come. Read more
Camelot chooses the power of cinema for integrated Mother’s Day tactical campaign
Camelot, the UK National Lottery operator, launched a tactical cinema campaign with a two minute piece of creative that was shared last weekend around Mother’s Day 2015.
Read more. Read more
Comparethemarket.com offers 2-for-1 cinema deal through ‘Meerkat Movies’
Today sees the launch of Meerkat Movies, a new customer rewards programme from comparethemarket.com. Developed in partnership with Cinema First, the industry body representing UK cinema operators and film distributors, the promotion will be the biggest of its kind ever in the UK.
Read more. Read more
Case Studies
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.