| Date | |
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| Author | Zoe Aresti |
The biggest film this Christmas is one of the most eagerly awaited comebacks in cinema history. In 1964 Mary Poppins was released and found a special place in people’s hearts across the world.
In December 2018, Mary Poppins Returns, with Emily Blunt taking over the iconic role from the Oscar-winning Julie Andrews. Decades after her original visit, the magical nanny returns to help the Banks siblings and Michael’s children through a difficult time in their lives. It’s classic Disney, a perfect fit with the Christmas season and a magical end to the year.
Practically perfect in every way...
- This isn’t just a treat for families – 65% of the audience will be ABC1 Adults. (Source: CAA Film Monitor & DCM Planner. Based on comparative film profile)
- Disney has extremely loyal fans in the UK and they turn out early - with over 2m DCM admissions forecast in its opening week (w/c 21 December)! (Sources: TGI Q3 2018, DCM Planner)
- This is the perfect time to reach them too – Disney fans spend 13% more on Christmas gifts and are 23% more likely to be impulse shoppers than the average UK adult. (Source: GB TGI Q3 2018)
The Gold, Silver and Bronze spots are still available so speak to your DCM rep about how you can get involved.
@DCM_cinema_news #practicallyperfect
View the new trailer below: