Case Study Of The Month - PlayStation

    Author DCM

With the release of the new Fast & Furious 9 trailer over the weekend, this month we look back at a brand that bought into the franchise with great success, advertising a range of exclusive products to its tech-savvy and predominately male audience.

PlayStation, wanting to immerse audiences in its ‘Only On’ gameplay, advertised four new exclusive games across the opening week of Fast & Furious 8. The campaign used great innovation and achieved significant results. 

Click here to read more and download the results.