Wish You Were Here? 5 Decades of Iconic Ads remade in Lobo’s D&AD Promo

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    Author DCM
    Categories cinema

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Wish You Were Here? is a short film produced by Brazilian graphic design and animation studio Lobo, that offers an alternate, off-kilter tribute to D&AD, reinterpreting, reimagining and ‘mashing up’ highlights from over five decades of Pencil winners.

As well as being a retrospective of sorts, it’s also part of a broader Call for Entries campaign aimed at generating awareness and excitement around the 2015 D&AD Professional Awards. Wish You Were Here? is an invitation and a challenge for professionals to try and make their work a part of this history.

Memorable pieces of design and electronic and print advertising are interwoven in a surreal, dreamlike sequence that follows no rational rule – chronological, stylistic or otherwise – but for the mysterious one that’s in charge of the unpredictable, free-associative and more often than not fallible memory.

This article first appeared on Little Black Book.

Learn more and watch the film here.