Clash Of The Titans triumphed in the box office at the weekend, staking its claim to the top with an impressive three-day gross of £5.7m. This secured it the second-biggest opening in 2010 so far – behind Alice In Wonderland’s £10.6m – and also saw it outperform its US debut.
The mythical epic, starring Sam Worthington and Liam Neeson, leads fellow newcomers, How To Train Your Dragon and Kick-Ass, in at two and three. How To Train Your Dragon opened with £4.8m, beating Paramount’s previous animated 3D release Monsters vs Aliens, which debuted on £4.3m last year, while Kick-Ass had a flying start, grossing £3.9m. Read more
Nanny McPhee landed at the top of the box office rankings at the weekend with a bang. Stealing Alice in Wonderland’s three-week box office crown, Nanny McPhee and the Big Bang, starring Emma Thompson, took £2.6m. The original Nanny McPhee film grossed £16.5m.
Meanwhile, The Blind Side opened at the weekend, scoring an impressive £1.3m. The US drama-sports film, featuring a multi-award-winning performance by Sandra Bullock, has achieved the second-best opening weekend result for a sports drama in the past five years, beaten only by Rocky Balboa. British urban youth movie Shank put in an unexpectedly strong performance, debuting at nine. Read more
Alice in Wonderland put in another first-class performance, grossing £7.3m in its second weekend in the UK. The Disney and Tim Burton 3D fantasy tale has already topped $200m in North America and more than $420m worldwide. Its success has also contributed to weekend earnings figures up 42% on the same weekend last year.
Alice is now the 10th-best second-weekend grossing film of all time in the UK, just beating Harry Potter and The Chamber of Secrets. After its first two weekends, the film is already the second-top earning Tim Burton film, behind Charlie and the Chocolate Factory. Read more
Alice in Wonderland continued her reign as queen of the box office at the weekend. Taking more than twice as much as second-placed Bounty Hunter, Alice In Wonderland’s popularity also contributed to box office takings for the top 15 films up an outstanding 71% on the same weekend last year. Gerard Butler and Jennifer Anniston helped Bounty Hunter to its solid debut total of £2.1m.
Meanwhile, comedy drama movie I Love You Philip Morris, starring Jim Carrey and Ewan McGregor, surpassed expectations to gross more than £1m in its opening weekend. Martial arts action comedy film The Spy Next Door, starring Jackie Chan, also got off to a good start, grossing just under £700,000. Read more
Greek mythical epic Clash Of The Titans resolutely held its ground at the top of the box office rankings at the weekend. Despite the sunshine, the movie took nearly £2.5m, beating How to Train Your Dragon at £1.4m. Clash Of The Titans is also on track to become Australian actor Sam Worthington’s second-highest grossing film behind Avatar.
Following a solid weekend performance, family favourite How To Train Your Dragon has now grossed just under £10m. Kick-Ass, meanwhile, also held its position; the comic-book movie, which has been well received by critics, has racked up takings of 7m. Read more
Tim Burton’s version of Lewis Carroll’s captivating tale had a record-breaking weekend, grossing £10.6m in its first three days. It smashed all box office predictions and took £140m worldwide, making it the biggest opening so far this year.
It is also the best debut performance of all time for a 3D movie – James Cameron’s Avatar took only £8.5m during its opening weekend - as well as the top March opening of all time, beating Mr Bean’s 2007 movie by 68%. Read more
Alice In Wonderland 3D will now open nationwide in all cinemas on Friday. Tim Burton’s fresh take on Lewis Carroll’s bewitching tale boasts an all-star cast including Johnny Depp, Helena Bonham Carter, Anne Hathaway and newcomer Mia Wasikowska as Alice.
There are also starring roles for a menagerie of fantastical characters such as the White Rabbit, voiced by Michael Sheen, Alan Rickman’s caterpillar, Matt Lucas as Tweedledum and Tweedledee, and the Cheshire Cat, voiced by Stephen Fry. Read more
Comic Relief, Action for Children and Women’s Aid are the latest charities tapping into the ABC1-dominated cinema audience with tailored campaigns.
With Red Nose Day this Friday 13 March, Digital Cinema Media, the market leader in cinema advertising, has teamed up with Comic Relief to launch a week-long campaign appealing to the public to “Do Something Funny for Money”. Read more
Digital Cinema Media (DCM) the market leader in UK cinema advertising has tied up with leading children’s charity Action for Children to offer free cinema tickets.
The charity is offering free admission to those that download a voucher from the Action for Children website. Foyer activity in Picturehouse sites will also give cinemagoers the opportunity to fill in their details in exchange for a ticket to one of the screenings. Read more
Lingerie brand Bravissimo and car manufacturer Peugeot advertised against Warner Bros romantic comedy Valentine's Day as it delivered 761,713 cinema impacts in its first weekend.
Valentine's Day took £3.7m this weekend as cinemagoers celebrated the annual love fest of Valentine's Day, according to figures from Digital Cinema Media, with Bravissimo taking the opportunity to launch a cinema campaign, planned and bought by Media Vision and created by DigForFire. Read more
Cinema admissions continue to buck the economic downturn with January 2009 figures at a five-year high, buoyed by home-grown hits such as the feel-good Slumdog Millionaire, nominated for 10 Academy Awards.
Total admissions for January were 14,504,588, up 7.7% year-on-year – its strongest performance since January 2004, according to figures released by the Cinema Advertising Association. The latest NMR figures for January also show cinema spend increasing by 5.3% year on year at £9.5m. Read more
The Agent Provocateur ad ‘Proof’ from 2001 topped the public poll as thousands chose online over the last eight weeks at DCM’s website.
They have been deciding in their droves from a top ten shortlist put together by a distinguished panel of experts, including heavyweights from the cinema industry. Read more
