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BT plans postcode targeted cinema ad

BT is launching its first cinema advertising campaign in seven years and is using the medium to target specific geographical areas.

The campaign will market BT's Infinity fibre optic broadband offering and will run before films such as Eat, Pray, Love, featuring Julian Roberts, and Will Ferrell's The Other Guys. Read more

Expendables US box office success

Veteran action movie The Expendables shot straight to the top of the US box office last weekend taking $35m (£22.4m).

The action-fest from Sly Stallone and his pals was also a top trending topic on Twitter over the weekend. A much-retweeted post is a list of best one-liners from the movie and also the news that Stallone, high on the news that he's achieved his best ever opening at the box office, is already planning a sequel. Here's hoping he'll manage to persuade Steven Seagal and Jean Claude Van Damme this time. Read more

Toy Story 3 is the biggest UK release of 2010

Toy Story 3 is now the most successful UK release of 2010, its total gross in the UK Box Office climbed to £51.5m this week. Alice in Wonderland slipped down to second place with its total gross in the UK at £42.5m. Both have a way to go before catching up with 2009 release Avatar which has grossed £65.1m since the 1 January this year.

Worldwide Toy Story 3 has surpassed Finding Nemo to become the highest grossing Disney-Pixar film. Mark Kermode from the BBC said Toy Story is now "the best movie trilogy of all time". Read more

The A-Team delivers 966,600 impacts for Kellogg's

The launch of 'The A-Team' film helped a new campaign for Kellogg's Crunchy Nut deliver 966,600 impacts last weekend, according to estimated figures from Digital Cinema Media.

The 60-second spot, called 'Diversion', was created by Leo Burnett with planning and buying organised by Carat. Read more

Karate Kid Fights A-Team For Success

Karate Kid, the remake of the classic 1980s film released in the UK last Friday. Grossing a strong £4.9m it beat fellow opener The A-Team which brought in £3.6m. Karate Kid, starring Will Smith’s son Jaden and Jackie Chan, had the best opening of all time for a live-action movie.

Despite making millions, the 80s remakes failed to knock Toy Story 3 from the top spot of the charts as the Pixar juggernaut had another huge week at the Box Office. In the past two weeks the hit sequel has amassed a gigantic £39.8m. Read more

Toy Story 3 delivers 2.3 million impacts for Mazda

The first weekend of 'Toy Story 3' helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.

The "New Series" spot promotes the latest Mazda CX 7. It was created by JWT with media planned and bought by Mindshare. Read more

Cashing in on the Twilight phenomenon

Brands are clamouring to tap into the success of popular cinema releases.

You do not have to be a marketing visionary to see why brands such as Volvo and Burger King want to piggy-back Summit Entertainment's multibillion-dollar film series Twilight, the third instalment of which, Eclipse, has just been released. Read more

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