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Harry Potter and the Deathly Hallows - Part 2

Thursday saw the launch of the most anticipated film of the year, Harry Potter and the Deathly Hallows - Part 2. The box office figures hit magical highs with EDI data showing an enormous £23.8m scooped in its first three days! Not only is this the biggest three-day opening for the Harry Potter franchise, its the biggest UK opening weekend of all time!

The typically British franchise has also smashed the top opening weekend record in the US with $169.2m, beating The Dark Knight's $158.4m. It took the biggest opening day on record with $92.1m. Read more

The Adventures Of Tintin: Secret Of The Unicorn

This October, Steven Spielberg and Peter Jackson bring Tintin to the big screen in 3D!

The Adventures Of Tintin: Secret Of The Unicorn, which has a similar mass audience appeal to that of Harry Potter and Indiana Jones, follows Tintin (played by Jamie Bell) and his friends as they discover directions to a sunken ship commanded by Captain Haddock's (played by Andy Serkis) ancestor and go off on a treasure hunt. Read more

Video Game Films By Numbers

There is a natural synergy between the escapism experienced in both video games and film at the cinema . That probably explains the influx of  video game to film conversions over the last few years.

The recent trend is illustrated by TGI research showing that 85% of 15-34 year old games consoles users are cinemagoers.* Accordingly, there is a clear link between gamers and film fans. Read more

Bridesmaids Screening a Huge Success!

On the 20th of June DCM held a screening for the highly anticipated new film ‘Bridesmaids’. The film, which has been dubbed as the female equivalent to ‘The Hangover’, was attended by a gaggle of excited women eager to enjoy the screening.

Produced by Judd Apatow, (Knocked Up, The 40-Year-Old Virgin) Bridesmaids stars Kristen Wiig, cast as the lead Annie, a maid of honour whose life unravels as she leads her best friend, Lillian (Maya Rudolph), and a group of colourful bridesmaids (Rose Byrne, Melissa McCarthy, Wendi McLendon-Covey and Ellie Kemper) on a wild ride down the road to matrimony. The film is fast paced, crude and side splittingly funny, with horrifying but laugh out loud moments throughout. Read more

Final Harry Potter draws big-league brands to cinema

Brands including Audi, Anchor and LG are investing in significant cinema activity around the final Harry Potter film, which opens next month.

Advertising slots in the first weekend of the much anticipated final in the franchise are already booked up and spots have been snapped up faster than for all the previous films as brands clamour to engage with the film’s huge fanbase. Read more

The wolf pack are back with a bang

The Hangover Part II opened to an amazing weekend gross of £8.4m, the second best opening of 2011 to date, just short of Pirates 4 £8.6m debut last weekend. It smashed the opening weekend of the first Hangover which took in £2.7m excluding previews in 48 fewer locations. Not only is it the biggest three-day opening for a 15-rated comedy of all time, it’s the second biggest opening ever for a 15-rated film.

Pirates dropped to second place with a strong box office to date at £19.7m, with this week's school half-term holiday still to come. Also released over the weekend was the sequel to Diary of a Wimpy Kid, with a well rounded three day gross of £1.1m. Read more

Pirates Take Over The Box Office Seas

The summer has officially begun with Pirates of the Caribbean: On Stranger Tides arriving on UK shores last Wednesday. Its five-day gross is an impressive £11.6m. Excluding previews (£8.6m), Pirates has had the biggest 3-day opening weekend of 2011 to date.

Pirates has pushed the weekend top 15 up to £15.2m, more than doubling the same weekend last year when Prince of Persia opened. Other new openers over the weekend included Jason Statham's Blitz, with an opening gross of £266K. Limited releases also came from Win Win starring Paul Giamatti (£155K), the cricket documentary Fire in Babylon (107K) and Spanish horror Julia's Eyes (£49K). Read more

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