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Tutus, Trauma & Tiaras!

The awards season this year brought us quality films like Black Swan, 127 Hours and British drama, The King’s Speech. This created a huge stir and cleaned up at the awards winning 4 Oscars, 7 BAFTAS and 1 Golden Globe.

Next year the quality of film product just gets better allowing you to position your brand alongside the crème de la crème of upmarket film product reaching an upmarket 72%* ABC1 audience in Q1 2012. Read more

Quarter 4 Gives You More

2012 is set to be a monumental year for film but 2011 is far from over!

Over the next few months we are eagerly anticipating the release of numerous box office contenders, attracting millions of eyes to the big screen. The likes of The Twilight Saga: Breaking Dawn Part 1, The Girl With the Dragon Tattoo, Alvin And The Chipmunks 3: Chip-wrecked and Sherlock Holmes 2: A Game Of Shadows are all guaranteed box office success, but there are also many more releases likely to rock the industry. Read more

DCM Live From The Empire BIG SCREEN

This weekend DCM were lucky enough to attend Empire's BIG SCREEN at London's O2 arena.

The event saw all the major distributors including Sony, Warner Bros and Paramount showcasing previews, trailer and behind-the-scenes footage of their upcoming releases. Read more

McGregor helps in UNICEF appeal

Ewan McGregor has joined forces with three of the UK's leading cinema chains to support UNICEF's emergency appeal for the children of East Africa.

Odeon, Vue and Picturehouse cinemas are showcasing a 40-second UNICEF film, fronted by McGregor, on over 1000 screens from Aug. 12, ahead of movies such as "Harry Potter and the Deathly Hallows Part 2," "Super 8" and "Mr Popper's Penguins." Read more

Lights, Camera, ACTION!

Action sequences have always been a key element in many films but it was not until the 1970's when action as a stand alone genre came into being. Action films are recognisable by their big stars, big budgets and usually, big bucks for the film studios.

THE FUTURE OF ACTION FILMS Read more

British Red Cross aims hard-hitting ad at Harry Potter fans

The British Red Cross is launching a hard-hitting ad to boost interest in first aid, which will target teens when it appears in cinemas around the new Harry Potter film.

The ad, created by Brand New School, will run with 'Harry Potter and the Deathly Hallows – Part 2' nationwide from Friday. The 30-second spot, entitled  "life. live it", aims to raise first-aid awareness among 11- to 16-year-olds. Read more

Cinema Bids To Defy Doomsayers With New Partnerships And Platforms

Doomsayers have predicted the demise of cinema for years, but trends such as streaming live content and cross-platform partnerships could provide new revenue and advertising channels, writes Nicola Clark.

Daniel Radcliffe confessed to crying while filming the final scenes of Harry Potter and the Deathly Hallows: Part 2. Some cynics may have thought it wouldn't be long before cinema advertisers would be doing the same. Read more

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