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Make Sure Hugo See It!

Billed as master director Martin Scorsese’s first family film, Hugo is a hugely affectionate love-letter to film and cinema history. Scorsese has always been known as an avid film historian and every ounce of his passion comes through to make a film that both moves and enchants.

Hugo is the story of 11 year-old orphan, Hugo Cabret (Asa Butterfield), who lives in a 1930s Paris train station, secretly maintaining the stations clocks and evading the clutches of the pompous station inspector (Sacha Baron Cohen). Before his death, Hugo’s father (Jude Law) was repairing a mysterious mechanical automaton and Hugo takes on the task of finishing the job. Read more

Quarter 1 Marches On!

March 2012 has something for everyone and sees a wealth of quality releases estimated to draw 14 million pairs of eyes to the big screen.

The month opens with Hansel and Gretel: Witch Hunters. This action-comedy follows the duo with a sweet tooth 15 years after their traumatic gingerbread-house incident as they seek to track and kill witches all over the world. The fairy-tale adaptation is set to take a healthy £3m in the box office and is likely to attract a predominately 18+ male audience. Read more

Twilight Saga: Breaking Dawn Part 1

It’s already the second most talked about wedding of the year and DCM were lucky enough to be one of the first to see the forth installment from the cult Twilight franchise.

Westfield Stratford City was swarming last night with crowds of screaming Twi-hards hoping to catch a glimpse of the famous cast. Read more

Justice

With each new Nicolas Cage film, it’s always fun to guess which Nicolas Cage is going to feature; the wild-eyed, intense, crazy Cage (Bad Lieutenant: Port of Call New Orleans, Drive Angry) or the wild-eyed, yet more sedate Cage (Kick-Ass, Knowing). Justice features the second type.

It’s a revenge thriller with a twist; with Will Gerard (Cage) enlisting the help of a vigilante group after his wife (January Jones) is brutally attacked and raped. The group kill her attacker but events become more complicated six months later when they contact Gerard again and begin to blackmail him into carrying out further vigilantism ‘justice’ on their behalf. Read more

In Time UK Premiere

The cameras were flashing as we attended the UK premiere of In Time at London’s Curzon Mayfair. The stars were out in force with Justin Timberlake, Amanda Seyfried and Cillian Murphy all in London for the occasion. The 70's style futuristic interior of the Curzon auditorium somehow fit the subject matter of the film, which recalled the dystopian sci-fi films of the 70's, such as Logan’s Run and Soylent Green.

Introducing the film, director Andrew Niccol (Gattaca, Lord of War), aside from instructing us on the correct way to pronounce Seyfried’s name (Sigh-Frid, apparently), introduced us to some of the weighty concepts the film explores, while Timberlake introduced us to the aesthetic qualities of his co-star Cillian Murphy. Read more

Digital Cinema Media appoints Primesight

Digital Cinema Media (DCM) today announced an exclusive partnership with Primesight one of the UK’s leading outdoor media owners.

This deal will see DCM installing an initial one-hundred interactive poster units in its cinema foyers as part of a multi-million pound digitisation of its estate. Rolling out in some of the biggest sites in the UK including ODEON Leicester Square, Cineworld at the O2 and the highly anticipated new Vue cinema at Westfield Stratford City, this joint venture will allow advertisers new ways to engage and interact with customers across the cinema experience. Read more

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