Like a festive Avengers, Rise Of The Guardians 3D ascended to the top of the box office this weekend easing 19% to £1.6m. Wit a cume of £4.1m, showing that it is well on its way to becoming a family favourite. Last December, Puss In Boots opened with £2m, almost exactly the same as Rise Of The Guardians last weekend, and went on to gross £1.3m on its second weekend on its way to a final total of £15.6m. It’s not unreasonable to assume a similar level of performance for ROTG.
Skyfall dropped back to second spot with a further £1.4m, taking its tally to a record breaking £96.3m, smashing the previous record set by Avatar in 2009. It has not just been a success in the UK, it has grossed over $918m worldwide and may well break the $1bn barrier, which is an amazing achievement in itself but even more impressive when you consider that the last and previously highest grossing Bond film, Quantum Of Solace achieved $586m worldwide. Read more
It’s now winter and Christmas is fast approaching so Roxanne, Richard and Tom crammed themselves into the smallest room at DCM for warmth and while they were there, they recorded the third edition of the DCM Podcast.
Their informal, slightly unstructured chat covered the upcoming Christmas releases and the hottest awards films from January. Richard also revealed a little too much about his love for Ryan Gosling. Read more
Bond is back! Well, back at the top of the UK box office. Another £2.3m on Skyfall's sixth weekend of release for the all-conquering blockbuster takes it to £94.1m and it has now become the UK’s highest grossing film of all time, beating Avatar. An incredible achievement from one of the UK’s best loved film franchises. The film that kept Skyfall from the top spot for the previous two weekends was relegated to second place as The Twilight Saga: Breaking Dawn Part 2 fell 59% to £2.2m. It still managed to surpass Breaking Dawn Part 1’s final total of £31.1m to become the biggest grossing Twilight film. It now stands on £31.4m and a final total of around £35m looks likely.
In third place was this week’s highest new entry and the year’s big Christmas animation, Rise Of The Guardians 3D. A healthy £2m opening puts it on almost on a par with last year’s big Christmas themed film, Arthur Christmas, which opened with £2.1m. With three further weekends before Christmas, expect it to improve on that opening figure quite considerably. 42.5% of its box office came from 3D presentations. Fourth spot was taken by the other Christmas film currently on general release, Nativity 2: Danger In The Manger, which fell 25% from last weekend to £1.2m and a cume of £3.2m. Read more
Digital Cinema Media (DCM), has promoted Sales Controller, Davina Barker, to Head of Agency Sales as part of a commercial restructure reflecting the company’s recent digital transformation.
Reporting to newly appointed Commercial Director, Joe Evea, Barker will be responsible for developing commercial agreements, working with the sales team to generate new and incremental revenues, as well as developing DCM’s relationships with agencies across the UK. Read more
Figures just released reveal that the week commencing 26 October 2012 saw the highest admissions to cinema in the UK this century, at over 7.5m. Furthermore, the month of October has seen industry admissions, which totalled 16.8m, up 24% from the same period in 2011 and the biggest October in terms of admissions for nearly a decade.
The release of the 23rd James Bond movie, Skyfall, has made this October huge. Bond’s return has easily beaten the one week box office record, previously held by Harry Potter and The Deathly Hallows (£18.1m) with £33.1m. Read more
The Twilight Saga: Breaking Dawn - Pt 2 had the strongest second weekend for a Twilight film with £5.3m taking its cume to £27m after ten days. At the same point, Breaking Dawn Pt 1 had grossed £23.3m, which suggests that Breaking Dawn Pt 2 will finish a few million higher than that film’s final total of £31.1m.
On week four of Bond-watch, Skyfall is up to £89.6m and it is without question now a case of when, not if, it’ll pass Avatar’s final total of £94m to become the highest grossing film in UK history. The next question is whether it can reach £100m, a total that was almost unthinkable four weeks ago. Before the weekend it was £14.2m away from £100m and it grossed a further £3.8m over the weekend. Back in January, War Horse opened with just over £3.9m and went on to reach £18.6m. If Skyfall performs similarly, it should comfortably pass £100m. Read more
DCM has launched Christmas at Picturehouse Supporting Barnardo’s; a unique partnership to raise awareness and funds for the UK’S largest children’s charity. The activity was orchestrated by media agency John Ayling & Associates (JAA) and Digital Cinema Media (DCM)
The multi-platform cinema activity incorporates on-screen, online and social media as well as in-house press and OOH. The solus partnership will culminate with Christmas screenings ranging from a broadcast of The Nutcracker live at the Royal Opera House to showings of traditional classics such as White Christmas. Read more
River Island made its big screen debut with the brand’s first ever cinema advertisement scheduled around the release of Twilight: Breaking Dawn Part 2 on November 16th.
The 30” ad, featuring lots of cars and attention grabbing clothes was filmed at the iconic Pinewood Studios to showcase star pieces and trends of the season, bringing the fashion retailer’s autumn/winter collection to life. River Island worked with a world class team for the shoot, including director Jacob Sutton, who has worked for the likes of Burberry and Stella McCartney, as well as model Eniko Mihalik who has starred in campaigns for Gucci, Ralph Lauren and Givenchy. Read more
“It’s not where you take things from, it’s where you take them to”, wise words from Jean-Luc Godard. Hollywood has never been afraid to take a successful novel and translate the magic to the big screen.
There’s a good reason for Hollywood adapting novels, attracting an upmarket audience. This is good news for advertisers as research shows that these audiences prefer premium products, have a 10% higher than average income and are predominately AB consumers. They are early adopters and key influencers in their peer groups. Read more
Mindshare’s Huddle session tabled a great debate: is new technology distracting us (the audience) from the main event?
In our case we were there to understand reactions to the movie on the cinema screen, but much of the debate was relevant to other ‘events’ around which social media and virtual experiences are growing – sporting occasions and concerts for instance. Read more
The film we’ve all been waiting for is finally here and it hasn’t disappointed. Skyfall took an extraordinary £37.2 million in its opening week, overtaking Harry Potter and the Deathly Hallows: Part 2 to secure the biggest 7 day gross of all time in UK box office history. It’s also by some distance the highest opening of 2012 beating The Dark Knight Rises (£14.4m) and Avengers Assemble (£13.2m).
Many advertisers, including Omega, Heineken, Toyota and Guinness, anticipated this success and skilfully aligned themselves with one of the hottest releases of recent times. Read more
Digital Cinema Media (DCM), the UK market leader in cinema advertising, has appointed Clear Channel International’s Head of Communications Zoe Jones as its new Director of Marketing.
Jones joins DCM on 29th October with a remit of commissioning and producing marketing communications that add value to DCM’s strategy for the business, as well as developing a dynamic, responsive and high quality continuous campaign. Read more
