DCM has created three new idents which aim to bring to life the “most emotionally impactful medium on earth”. Showing on nearly 3,000 cinema screens across the UK from this Friday (25 January), these short films are the most important creative expression of DCM’s new brand identity, which has been inspired by the company’s transition to digital last year.
DCM’s innovation consultancy Fearlessly Frank, who is working with the DCM team on a programme to reposition the business as a major new digital media platform, worked with long-time collaborator, renowned artist and designer Daniel Eatock, to help co-create the new idents and showcase the dynamic, emotive power of our medium. Production and post was managed by INTRO and the sound mix was handled by Jungle. Read more
Cinema continues to pull in the crowds and it is now thirteen consecutive weeks that the box office has been up on the equivalent weekend last year. Although a number of films delivered strong performances this weekend, by far the most impressive was blockbuster musical Les Misérables. It followed up its nine BAFTA nominations on Wednesday with an £8.1m opening. That’s the highest ever debut for a musical film and perhaps surprisingly, it’s Universal’s biggest opening weekend of all time. Last January the marquee theatre adaptation was War Horse but that could only manage a £3.9m opening.
Also boosted by its nine BAFTA nominations, Life Of Pi 3D once again continued its stunning performance easing just 30% to £2.3m and a cume of £21.9m. With the Oscars and BAFTAs both a few weeks away, expect that total to at least get very near £30m. Glossy crime drama Gangster Squad was in third place with £2.1m (including £275k from previews). That’s not far off from Public Enemies’ £2.2m debut in 2009. In fourth spot, The Hobbit: An Unexpected Journey 3D edged even closer to £50m with £1.9m, taking its total to £48.5m. True life family drama, The Impossible rounded out the top five, continuing its strong run with another £1.9m taking its cume to £7.2m. One other new entry landed just outside the top 5, with 3D horror sequel Texas Chainsaw 3D opening with £1.2m (including £584k from previews). The last Texas Chainsaw film only managed £1.5m over its entire run in 2006. Read more
The Guardian & Observer’s new tongue-in-cheek ad campaign marks a new, bold direction for the newspaper group’s January marketing approach which has, in previous years, focused primarily on promotional giveaways. Devised by award-winning creative agency Bartle Bogle Hegarty (BBH), the cinema creative comprises 60’ and 30’ versions of a 3-minute film fronted by Hugh Grant, who was not paid for his involvement in the campaign.
Running on Fridays and Saturdays in January and February, the cinema spots have been booked to coincide with the on-sale dates of weekend editions over the course of the three week campaign. The media planning by PHD Networks draws on insight into the Guardian and The Observer readership, which is known be made up of light TV viewers, but includes cinema in its leisure pastimes. This makes Guardian News & Media one of the first advertisers to take advantage of cinema’s new flexibility to book spots by the day instead of by the week, following DCM’s recent switch to 100% digital. Read more
Early yesterday morning, the 70th Golden Globes awards ceremony took place at the Beverly Hills Hilton, Beverly Hills, California. Big winners included Argo (two awards) and Les Misérables (Three Awards).
The acting awards went to Daniel Day Lewis (Best Actor, Drama), Hugh Jackman (Best Actor in a Musical or Comedy), Jessica Chastain (Best Actress, Drama), Jennifer Lawrence (Best Actress in a Musical or Comedy) and Ben Affleck took the Best Director prize for his hostage thriller, Argo. Read more
DCM’s Head of Content and Distribution Lucy Stern spoke to Julian Pinn, Director of Cinema Marketing (EMEA) at Dolby about digital cinema, developments and predictions for 2013 and what sets cinema apart from other mediums.
Lucy Stern: What were the most exciting developments for Dolby in 2012? How have they enhanced the cinema experience? Read more
Our Managing Director, Simon Rees, has talked to Media Week and Marketing Week this week, sharing his predictions for 2013. Read on to hear his perspective on what the future holds for cinema advertising, ‘involved’ media and audience behaviour…
2012 saw 'Skyfall' burst through the £100m barrier, smashing the record set by 'Avatar' in the process, while the cinema industry's £200m investment in digital projectors saw DCM switch to digital on 28 September. A big year for our industry – but I believe 2013 will be the pivotal year in the evolution of cinema advertising. Read more
Unlike the rest of us, cinema is not experiencing a post-Christmas hangover with the box office delivering another super-strong weekend, up 61% from the same weekend last year. That’s now TWELVE consecutive weekends where the box office has been up on the equivalent from a year ago. For the fourth weekend in succession, The Hobbit: An Unexpected Journey 3D came out on top but it was run mighty close by The Impossible.
The Hobbit fell 41% to £4.1m and it now stands on an imposing £44.9m. At its current rate, it has a good chance of at least catching the lowest performing Lord Of The Rings film, The Two Towers (£57.6m). True life tsunami drama, The Impossible made a very promising start with £4m, with £1.6m of that coming from Tuesday to Thursday previews. Those previews enabled it to finish ahead of Life Of Pi 3D, which continued its terrific performance with a further £3.4m, taking its cume to £17.9m. With Oscar and BAFTA nominations due out in the next week, there should be plenty more to come. Read more
The Academy of Motion Picture Arts and Sciences, or The Academy, have announced the nominations for the 2013 Academy Awards. The Oscars, as they are informally know, recognise excellence in the field of cinema achievements.
The 85th Academy Awards will include a tribute to the James Bond movie franchise which is celebrating its 50th Anniversary this year, the telecast’s producers announced today. Read more
This morning, The British Academy of Film and Television Arts (BAFTA), announced the nominees for the 2013 awards ceremony, honouring luminaries in the Film and Television industry. Leading the nominee table is the Steven Spielberg directed biopic of Lincoln, starring Daniel Day-Lewis, with ten nominations.
Hot on the heels of Lincoln, both with nominations in nine categories, are Les Misérables and Life Of Pi. Read more
Thank you to everyone who entered our 12 Days Of Cinema competition via Twitter.
The answers to all the questions are below along with the winners' twitter usernames for each day. If your twitter username is stated below, please contact us via information@dcm.co.uk with your details (Name, telephone number and postal address). Read more
Following Tesco’s ‘Quality Apples’ and ‘F&F’ high performing cinema campaigns, further leading retailers are choosing the big screen this festive season including River Island and Ikea.
The advent of digital cinema has unleashed a more flexible and versatile medium meaning retailers can book and schedule media by the day instead of by the week. This lends itself particularly well to retail advertisers that wish to target customers at weekends on the busiest shopping days of the gifting season. Read more
The contenders for the 2013 Golden Globe awards were officially announced yesterday. The nominees are selected by a popular vote from the Hollywood Foriegn Press Association.
The Golden Globes celebrate the best in Film and TV entertainment. Read more
