Man of Steel forged its way to the top of the box office this weekend with the second highest debut of the year so far, only narrowly failing to steal the “best opening weekend of the year” title from the current record holder, Iron Man 3. £11.2m is a fantastic result, falling just £200k short of Iron Man 3’s £11.4m opening weekend in April.
It’s also a 158% improvement over the £4.3m debut of the last Superman film, Superman Returns in 2006. Man of Steel’s Friday total of £3.4m was the highest opening day of any film so far this year, although Iron Man 3 opened on a Thursday which is usually a quieter day than Friday. Over half of Man of Steel’s box office was from 3D presentations and 7.6% was from IMAX screenings. Read more
Digital Cinema Media's marketing director, Zoe Jones, reports from Cannes Lions this week where she has seen some fantastic examples of how creativity is evolving through the clever use of technology - from a prototype pair of bifocal 3D glasses to audio watermarking.
In 1954, an international group of cinema screen advertising contractors gathered together in Venice to celebrate great ads. Inspired by the International Film Festival, which had been staged in Cannes since the late 1940s, they felt that the makers of cinema ads should receive similar recognition to their colleagues in the feature film industry. Read more
The National Theatre Live programme (NT Live) has recorded its highest audience figures ever for a live cinema broadcast of The Audience, starring Helen Mirren in her second outing as the Queen.
The 13 June broadcast from London's Gielgud Theatre was seen by nearly 80,000 people across the UK and 30,000 people in North America, which exceeded expectations. Read more
In the coming months there really is something for everyone in UK cinema, Family Fun, Fashionistas and Screenagers. DCM has put together a number of packages to help brands target these valuable audiences.
First up, the “Back to School with DCM” package, which can help your brand reach the family unit. Why families? They account for a hefty 79m admissions per year, 49% of total admissions (Source – FAME 2013) and 92% make sure they are seated before anything is shown on screen (source – FAME 2013). One of the movies making up this package offering is The Smurfs 2 3D, which is predicted to generate over 2m admissions at the box office. Read more
After Earth didn’t quite crash land but definitely struggled to take off this weekend as it debuted in the top spot with £2.2m. Although that’s relatively low for the former undisputed box office king, Will Smith, in terms of director M. Night Shyamalan’s recent output it’s his biggest opening since The Village in 2004 (£2.9m).
The Hangover Part III dropped a place and 61% to second, perhaps suffering due to the sunny weather. Despite that, a further £1.1m takes the comedy blockbuster to £16.2m. It is now almost certain to be the lowest performing film in the series but it’s still a respectable performance. Read more
The Royal Shakespeare Company (RSC) is to stream its upcoming production of Richard II starring former Doctor Who actor David Tennant live in cinemas this November.
The sold-out performance of the show on 13 November will be broadcast in real time from Stratford-upon-Avon on the big screen, while a recording will also be beamed direct into 1000 schools on November 15. With all advance theatre tickets already snapped up ahead of the October opening, cinema will take the production to a fan-base that would otherwise have missed out. Read more
This Hangover shows no sign of going away any time soon, as part three in the comedy series held on to the top spot for a second week and the top three remained unchanged. After last week’s previews are removed, a drop of 40% to £2.9m is a decent hold for The Hangover Part III and much stronger than the 62% drop the film experienced on its second weekend in the US. After 10 days it has now grossed £13.5m and is comfortably the highest grossing live-action comedy of the year so far.
Second place was once again taken by Fast & Furious 6, which managed another £2.1m for a huge cume of £21.5m. With Fast Five having set a series best of £18.5m, the franchise is growing in popularity and the sixth instalment looks set to get close to £25m. Read more
There is a whole host of alcohol friendly films in UK cinema this summer. Ranging from Comedies to Thrillers, Art House to Actioners, there is something to sate every cinemagoer's thirst for films.
Picturehouse cinemas are offering a brand the opportunity to tie in to these films, with its “Spirit of the Month” package. For more information please contact info@dcm.co.uk Read more
Forever Ink, a first time cinema advertiser, launched a media campaign to promote the UK’s first tattoo care product range. Headed by cinema, the campaign, booked by Digital Cinema Media (DCM) began 24 May and runs until 6 June.
Forest Laboratories UK Ltd, owner of Forever Ink, chose cinema to reach its target audience, 18-35 year olds, by taking advantage of the appointment to view nature of cinema to drive sales and raise awareness of this new product. It is playing before films such as Star Trek Into Darkness 3D, Fast & Furious 6 and The Hangover Part III. Read more
The newly refurbished Picturedrome Cinema in Bognor Regis was transformed into a 1920s cocktail lounge for a Great Gatsby inspired party at a Grand Gala Night on Friday 17 May.
Bognor Regis Town Council, which owns the building, teamed up with Adam Cunard, MD of the operating company, to showcase the result of all their efforts in refurbishing the building, both inside and out. The once shabby dark and rundown venue has been transformed back to the splendour of its heyday, with new seats and carpets, digital projection and revamped kiosks. Read more
This week Mark Welberry, Operations Director at the Savoy Cinema in Nottingham is in the spotlight. Mark explains how the Savoy caters for the cinema tastes of the local student population and shares his favourite movies. If you’d like to feature your cinema in a future issue of DCM Close Up, please email Rebecca.Rau@dcm.co.uk
How did you end up working in cinema and what do you love about it? Read more
Hello Exhibitors,
It's the first week of June and summer seems to have finally started at the weekend after a month of May that felt like winter. Read more
