UK cinema operators, including ODEON, Cineworld and Vue, are once again getting behind National Deaf Awareness Week by increasing their offer of subtitled screenings to deaf or hearing-impaired customers.
National Deaf Awareness Week, which this year runs from 19 to 25 May, is a chance for organisations across the UK to raise awareness and show their support for people with hearing loss. Read more
The Genesis Cinema, Mile End, has just turned 15 years-old. Congratulations to the team!
To celebrate this landmark, the Genesis hosted a week of celebrations from 5 May. The bulk of the celebrations was a carefully selected programme of top movies from the 1990’s, including Being John Malkovich, The Talented Mr. Ripley and Fight Club. Read more
Digital Cinema Media’s Marketing Director, Zoe Jones, asks ‘Is Patience Making a Comeback?’ as brands and entertainment companies alike start to deliver longer form content to an audience that is increasingly time poor.
We're constantly being bombarded with the same messages about our behaviour that we have no time to take in. We're apparently in need of immediate gratification, we're always time poor and we need to consume everything in 140 characters or less while multi-tasking across five different gadgets. This is probably an accurate description of our media lives some of the time, but is a deeper appreciation of an immersive experience enjoying a renaissance both in terms of creation and consumption? Read more
Digital Cinema Media’s (DCM) CEO, Simon Rees, looks ahead to the blockbuster season and some of the summer’s upcoming top comedy films.
I’m probably one of the only fans of the first Godzilla remake, released in 1998, which was a re-imagining of the Japanese sea monster film, first released in 1954. Some of us may also remember with nostalgia the popular Godzilla cartoon, but the new Godzilla film, on release in cinemas from 15 May, should reinstate Godzilla as the world’s most famous monster in the same year as it celebrates its 60th anniversary. Read more
NEW TITLES ADDED TO SCHEDULE:
Third Person is released on 27 June 2014 Read more
The Weekend Round-up
For the third week in succession, The Amazing Spider-Man 2 topped the box office, although Bad Neighbours would have kept it from the top spot had it not opened on Saturday (see the Next Weekend section below). The Amazing Spider-Man 2 added £2m to its cume over the weekend and with a further £687k on Monday has now grossed £20.5m. That makes it the third highest grossing film of the year so far behind The LEGO Movie and The Wolf of Wall Street, but it’s looking like it may fall just short of the first Amazing Spider-Man’s £26m final total. Read more
Tom Linay, Head of Film, DCM attended The Sundance Film Festival recently and shares his views on the upcoming art-house content, such as Kumiko: The Treasure Hunter, Obvious Child and The Voices, via The Huffington Post.
The Sundance Festival returned to the O2 this past weekend for the third edition of their London offshoot, bringing with them a selection of narrative and documentary features that were successful at their Park City, Utah home in January. A collection of high profile home-grown features rubbed shoulders with the cream of US independent cinema, resulting in a rich and diverse programme. The films on offer are often working with relatively low budgets compared to typical multiplex fare, and as a result, are often challenging and surprising. They're the kind of films that going in completely blind often provides the most satisfying experience as the surprises they contain then make maximum impact. It makes reviewing the films tricky, but hopefully the next 1,000 words or so will whet your appetite but still allow for a similar experience to the one I had. Read more
In this month’s podcast, DCM’s Head of Film, Tom Linay, is joined by Matt Eagle, Broadcast Manager at Carat to discuss the big films of the summer, including Godzilla, X-Men: Days of Future Past and 22 Jump Street. They also discuss potential selections in the second round of the popular Fantasy Film League and Matt puts his 2014 film knowledge to the test. Read more
The Weekend Round-up
For the second week in succession, The Amazing Spider-Man 2 topped the box office but it came under more pressure than perhaps was expected from The Other Woman. With £3.4m, The Amazing Spider-Man 2 fell 45% from the previous weekend (once previews are removed), which is a shade higher than the 42% the first Amazing Spider-Man fell on its second weekend in July 2012. To date the Marvel blockbuster has grossed £16.5m and with no real tent-pole competition until Godzilla on 15 May, it will be looking to cross the £25m mark. Read more
NEW TITLES ADDED TO SCHEDULE:
The Guest is released on 5 September 2014 Read more
Steve Davis, Head of Exhibition, Digital Cinema Media, reports back from last week’s CEA meeting in St. Andrews.
Just a quick update from a very foggy St. Andrews last week (just as well I don’t play golf). Myself, Rebecca Rau (Account Manager), Ian McKeag (IT Whiz Kid) and Joe Evea (Commercial Director) were welcomed into the heart, and cinema, at St Andrews. Read more
Digital Cinema Media’s (DCM) An Introduction to Cinema took place this week at Vue West End. A full house was in attendance from across media land to hear speakers talk about the cinema industry and how brands can maximise new digital cinema advertising opportunities.
The day kicked off with Phil Clapp, CEO, of the Cinema Exhibitors Association and an update on the performance of the cinema sector in terms of box office revenues and cinema attendance figures. He also outlined the 2015 film slate, stressing the quality of content coming to UK cinema such as Avengers: Age of Ultron, Fast and Furious 7 and Star Wars: Episode VII. Read more
Experience some of our best cinema campaigns
See how brands use cinema to build awareness, drive consideration, deliver sales and create campaigns audiences remember.