Reach family cinemagoers this summer
DCM's Pete Troiano reflects on what has been a stellar start to the year, before we turn our attentions to summer, which promises to be another fantastic period for cinema.
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News
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Pitch Perfect 2 – analysing the brand chatter
Continuing to inspire thought and conversation around film in 2015, Digital Cinema Media (DCM) and FUEL, a marketing data intelligence platform, have taken a look at the social chatter around the upcoming Pitch Perfect 2 movie, revealing exclusive data insights surrounding the film.
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Cinema adspend up 9.4% year-on-year
The latest AA/Warc Expenditure report has said that UK advertising spend grew last year by 5.8%, its highest rate since 2010 and is forecast to exceed £20 billion next year.
The report reflected a strong story for cinema, with a 9.4% increase year on year – with cinema ad revenue growing faster than TV, Radio, OOH and Print (Regional / National Newspapers plus Magazines). Read more
Introducing Celia Small, DCM’s Exhibition Assistant
Hot on the heels of introducing DCM's Exhibition Account Manager, Rebecca Rau, to all of you last week, this week we speak to Rebecca’s maternity cover, Celia Small, as we welcome her to the DCM family and find out her thoughts on all things cinema. Enjoy!
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East Dulwich Picturehouse & Café to open on Thursday 23 April, 2015
Picturehouse Cinemas is set to launch a new state-of-the-art cinema on Lordship Lane, East Dulwich, London.
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New Premiere Cinema opens in Cardiff’s Capitol centre
A new cinema has now opened in Cardiff’s Capitol shopping centre after the venue sat unused for 15 years.
Premiere Cinemas, which runs venues in locations such as Romford and King's Lynn, has invested a seven figure sum into the venue which has now been completely refurbished. Read more
Picturehouse Central due to open in summer 2015
The old Cineworld Shaftesbury Avenue, right next to Piccadilly Circus, is being transformed into a brand new Picturehouse in the heart of London’s West End and is due to open in early summer 2015.
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Box Office: Fast & Furious 7 stays out in front
The Weekend Round-up
Fast & Furious 7 came out on top for the third straight week, a feat only The Second Best Exotic Marigold Hotel has managed this year. Fast & Furious 7 added £3m and crossed the £30m mark in the process. It now sits on £32m and is closing in on Fifty Shades Of Grey’s 2015 high of £34.8m. Read more
Trending: How to get brands noticed
'Impactful advertising, emotional connections and branded content': DCM's Karen Stacey analyses key emerging trends that can get brands noticed for Campaign Magazine’s 2015 Creativity issue.
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Cannes Film Festival line-up announced
Cannes Film Festival director Thierry Frémaux and President Pierre Lescure today announced the line-up for next month’s 68th edition.
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Introducing Rebecca Rau, DCM’s Exhibition Account Manager
Many of you already know DCM's Exhibition Account Manager, Rebecca Rau, but this week we speak to her about all things cinema ahead of her going on maternity leave from 1 May 2015. Next week we will be introducing Rebecca’s maternity cover, Celia Small, to the DCM estate. Enjoy!
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Box Office: Fast & Furious 7 continues to set the pace
The Weekend Round-up
Fast & Furious 7 held on to the top spot adding an impressive £5.4m and after just ten days in cinemas has already become the highest grossing film in the series. It now sits on £26.3m, surpassing Fast & Furious 6’s final total of £25.3m, and it should finish well past £30m, which is a remarkable performance. Read more
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