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Box Office: Terminator is no banana skin for Minions

The Weekend Round-up 

Minions held off the challenge from two major new entries and held on to the top spot for the second successive weekend. A further £6.2m means the animated blockbuster has now grossed a massive £21m. While that’s lower than the £22.9m that Despicable Me 2 had banked after its second weekend, the Despicable Me 2 total included an extra weekend of previews. Read more

Targeting a family audience in cinemas this summer

2015 has been a force unto itself and the performance of key blockbusters across the year has so far smashed all expectations, with records broken across the board. As we enter the second half of this remarkable year and welcome the summer months, this month we’re looking at the opportunities for family brands to utilise the power of cinema in July.

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Global Cinema ad launched at Cannes Lions

At Cannes Lions last week, a headline session with film director Richard Curtis and BBH’s Sir John Hegarty, introduced Project Everyone and the Global Goals, launching ‘The First Ever Global Cinema Campaign’.

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CineEurope 2015 - DCM’s highlights

CineEurope, the longest-running European convention and trade show for cinema exhibitors took place in Barcelona last week at the Centre Convencions International Barcelona (CCIB) and Digital Cinema Media (DCM) were there to find out what the industry can expect over the next 12 months, from technological changes through to the hugely exciting film slate. It’s a great opportunity to build relationships with exhibition partners and keep up to date with our unique, fast moving industry and attending on behalf of DCM were Steve Davis, Claire Renno and Tom Linay. With different priorities for the week, they each gave their take on what they got out of CineEurope 2015.

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