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| Author | Tom Linay |
To celebrate the upcoming killer few months for cinema we sent some rather eerie red balloons, inspired by the film It, around the media agencies of London and asked people to take a photo or video of themselves with the balloon. They sent their photos and videos to us with the very best winning a red carpet experience. We had some amazing entries but one stood out from all the others. Jonathan Bitel from UM was up until 3am constructing his killer video and for that effort it had to be the winner. Congratulations Jonathan.
The 16-34 Audience
Cinema is a passion point for 16-34s, providing immersive experiences in the moment. Keen to be at the forefront of culture, almost half of them are the first to see films in their opening weeks, fuelling conversation across social media and in person. On average, they consume three hours and 15 minutes of AV media per day with cinema being a special part of this, offering unique experiences on the biggest screen.
Some of the upcoming films to align your brand with...
It - 8 September
Kingsman: The Golden Circle - 20 September
Thor: Ragnarok - 27 October
Jigsaw - 27 October
A Bad Mom's Christmas - 3 November
Justice League - 17 November
Daddy's Home 2 - 22 November