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| Author | Zoe Aresti |
Since we launched the third annual Digital Cinema Media Awards, held in conjunction with Campaign, to celebrate and reward the very best advertising work showcased in cinema by the media industry in the past year, the entries have been flooding in.
The competition consists of six categories and one overall Grand Prix prize for the most effective and forward-thinking campaign, won by Three, LG and Mindshare in 2016 for their I know what you unboxed last summer branded content film, and this is your last call for entries if you're still considering entering your work in 2017.
This year, the categories have been spruced up in line with the changing nature of the media landscape in which cinema has become the place to create real cultural moments and experiences for audiences. You can read about the criteria on the entry form here.
Last year saw the introduction of a ‘Best ‘marketing for good’ cinema campaign’ prize, to recognise ads that had delivered a tangible and lasting impact for good, and the competition continues to grow each year to reflect cinema as one of the most exciting growth media channels.
In 2017, the full list of award categories you can enter are as follows:
Best use of cinema (small)
Best use of cinema (large)
Best long-copy cinema campaign
Best newcomer to cinema
Best use of innovation in cinema
Best ‘marketing for good’ cinema campaign
GRAND PRIX
We’ve also once again assembled an esteemed panel of industry experts to judge your entries, with key figures across media, creative and client sectors represented along with members of our in-house leadership team.
The panel will again be chaired by Claire Beale, Global editor-in-chief at Campaign, and includes:
Anna Carpen, Creative Partner, 18 Feet & Rising
Bridget Angear, Joint Creative Strategy Officer, AMV BBDO
Dan Clays, CEO, OMD
Davina Barker, Sales Director, Digital Cinema Media
Gabrielle Bell, Chief Strategy Officer, M&C Saatchi London
Grant Millar, Chief Client Officer, Zenith Media
Jem Lloyd-Williams, Managing Director, Vizeum
Jenny Biggam, Co-Founder, the7stars
Karen Stacey, CEO, Digital Cinema Media
Nick Baughan, CEO, Maxus UK
Paul Davies, Consumer Marketing Director, Microsfoft
Rachel Forde, CEO, Mediavest
Rick Hirst, CEO, Carat UK
The awards are free to enter and you'll need to be quick as we won't be accepting entries after the beginning of August. The judging will take place on Monday 4 September and the winners will be announced on Wednesday 27 September at a red carpet ceremony at the Ham Yard Hotel. Prizes include a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000*
Interested in submitting? Hit this link for the entry form and email awards@dcm.co.uk ASAP to confirm your participation. See you in September!
*To be used in Q1 2017. No barter. Production not included. Limited to 30” copy. All subject to DCM approval