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| Author | Zoe Aresti |
The Digital Cinema Media Awards 2016 deadline for entries has been extended to Friday 15 July 2016, adding an extra week for the media industry to enter the second annual competition.
Launched in 2015 in association with Campaign magazine, the awards set out to recognise the best work aired on the big screen by the media industry over the past year and offer a chance to be recognised at a red carpet ceremony in September.
The inaugural awards saw a host of top advertisers and media agencies enter their creative work to be judged by an esteemed panel of industry experts and the competition returns bigger and better in 2016.
Last year, Heineken and Starcom Mediavest Group took the top Grand Prix prize for their Open Your Cities campaign which was praised for its integrated nature. You can see a list of all the winning work from the inaugural event here.
The full list of award categories open for entries in 2016 is as follows:
Best use of dynamic targeting in cinema
Best use of cinema in an integrated campaign
Best long-term cinema campaign
Best newcomer to cinema
Best use of innovation in cinema
Best ‘marketing for good’ cinema campaign
Grand Prix
This year’s judging panel will once again be chaired by Claire Beale, the Global Editor-in-Chief of Campaign, and consists of a selection of senior industry professionals, including:
Andy Edge, Commercial Director, Odeon; Daren Rubins, Chief Executive, PHD; Davina Barker, Sales Director, DCM; Gayle Noah, Media Director at L'Oréal; Helen McRae, UK Chief Executive UK and chair Western Europe, Mindshare; Jonathan Durden, Co-Founder, PHD and founder of Below the Belt Grooming; Josh Krichefski, UK Chief Executive, MediaCom; Justin Skinner, Senior VP, Marketing, Cineworld; Karen Stacey, Chief Executive, DCM; Kevin Brown, Partner, The Garage Soho; Laurence Thomson, Co-President and Chief Creative Officer, McCann London; Richard Morris, Managing Director, Vizeum; and Simeon Adams, Partner, Goodstuff.
The winners will be announced on Thursday 22 September at a red carpet event at London’s Ham Yard Hotel.
The new final deadline for entries into this year’s competition is Friday 15 July 2016. For full details on how to enter click here and you can see photos from last year's ceremony on our Facebook page.