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| Author | Zoe Aresti |
In 2016 Deadpool was nothing short of a sensation. It was irreverent, thrilling and very funny and it outperformed the Marvel behemoth Captain America: Civil War in the UK. Ryan Reynolds returns as the merc-with-the-mouth on 15 May and with Josh Brolin as Cable and a host of new superhero characters, Deadpool 2 is all set to be one of the biggest and most popular films of the summer. It’s unmissable.
Don't miss this opportunity to be part of the most talked about event this Q2.
- We’re forecasting a huge 3.2m DCM admissions for Deadpool 2 and it’s perfectly timed, four weeks before the launch of the FIFA World Cup
- Deadpool 2 is forecast to deliver 25 16-34 Men AVRs. Uruguay vs England in the 2014 FIFA World Cup delivered 18 16-34 Male AVRs Source: DDS Break Data
- Deadpool 2 can carry alcohol advertising and people who saw Deadpool in the cinema were 59% more likely to be cider drinkers than the average UK adult. Source: GB TGI 2017 Q1 (18+)
The Gold and Silver spots are still available. Plan you campaign via DCM’s Online Planner or speak to your DCM rep about how you can get involved.
@DCM_cinema_news #kissmelikeyoumissedme
Watch the latest trailer here: