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| Author | Zoe Aresti |
Digital Cinema Media's research partner, Millward Brown, has released a new study that reveals impressive results regarding perceptions about cinema advertising. The report shows that Gen Z consumers are more likely to feel positive about advertising on the big screen than any other traditional media format and you can see the findings in full online now.
Over half (six in 10) of 16-19 year olds who took part are leading the way with their love for cinema with the report showing that people in the UK respond better than the global average.
View the cinema results compared to other media in the AdReaction report here and read reaction in this article on MediaPost.
