We're excited to share a new cinema campaign with Audible, Wavemaker UK and WPP Media, suggesting cinemagoers listen to the books behind the next big screen adaptation.
Over three months, Audible will sit ahead of every book-inspired feature across DCM's estate with an ident created by DCM Studios. The ident tees up the next literary title for viewers to listen to on #Audible, updated for every new release.
Audible and DCM Studios are also adapting the creative for German cinemas too. If you're watching #TheDogStars this weekend, you'll catch the first ident in the series.
“Sometimes the most effective ideas are the simplest,” said Jeremy Kolesar, Head of Creative at DCM Studios. “There’s something special about seeing your favourite book reimagined on the big screen – will I recognise the characters, or my favourite scene? It’s why book-adaptations continue to perform extremely well. Audible’s rich library of audiobooks will now join a cultural conversation that touches millions.”
