Digital Cinema Media (DCM), the market leader in cinema advertising, today announces its brand identity. This includes unveiling the company’s logo which has been designed to reflect DCM’s commitment to innovative and cutting-edge cinema advertising opportunities.
DCM, a joint venture between leading cinema circuits Cineworld and ODEON, recently acquired the core cinema advertising assets from ITV’s Carlton Screen Advertising. As market leader, DCM feels an inherent responsibility to grow the cinema market. The company is focused on constantly challenging and evolving the opportunity the cinema space offers brand owners, which is only set to increase alongside the digital age.
Debbie Chalet, DCM’s acting CEO comments:
“As a company we are fortunate to operate in the fun and emotive world of cinema. We are connecting people with brands when they are about to enjoy a great entertainment experience. DCM is committed to helping brands make the most of that opportunity, providing them with a service that spans both on and off-screen”.
“We are currently in a really exciting time for the industry. Not only are consumer admissions and advertising within the medium exceptionally strong, but we are continuing to welcome the possibilities offered through the digital evolution of the cinema. We are all passionate about the potential of the cinema space in the 21st century and our new logo and brand vision reflects this”.
DCM’s new logo, showing the company’s name illuminated in a bright light projection, is designed to look fresh, bright and bold to encapsulate the excitement and energy of the business and its future possibilities. Whilst the shape of the logo will sit as core to the company’s identity and remain constant, the colour and its background will be flexible. These aspects will evolve to reflect the different areas of the business, the diverse nature of film content and ultimately bring to life the innovative, dynamic nature of the industry.
Over the course of its launch week, DCM will be visiting brand owners and media agencies to directly introduce them to the brand in unexpected ways. DCM will be providing in-office breakfasts, decorating inside areas with branded “clings” and creating clean graffiti messages around the outside of targeted offices. Competitions are also talking place, giving clients the chance to host their own private movie screenings with 25 friends at Soho House.