Digital Cinema Media (DCM), the market leader in cinema advertising, today launches its new on-screen ident. The ident aims to have a completely fresh new look and uses a brightly coloured shutter mechanic to combine well known film clips along with moving illustrations and emotive images of cinema-goers. The production also includes an original music score.
The visuals top and tail the ad reel at 20” and 10” respectively and have been designed to be flexible and easily updatable to communicate and reflect DCM’s commitment to innovation and creativity as well as representing the dynamic nature of the film industry. They will also form the focal point of DCM’s new brand communications with the on-screen images, illustrations and shuttering systems being integrated into all print and on-line communications.
The addition of the ident completes the newly branded DCM, the joint venture between leading cinema giants Cineworld and Odeon and is a dramatic departure from the Carlton Screen star branding irons that have greeted cinemagoers for the past 11 years.
The ident has been designed and created by branding agency CDT design with the original music score created by Red Custard Music.
Fleur Castell, Marketing Controller comments: “We wanted to create something fresh, bright, creative and flexible that reflected the cinema experience. The idents are a focal point to our communications and we’ll be integrating the visuals and shuttering system into our print and on-line communications”
The new ident can be seen on screens across the country from the first week of December.